ATA Client Education Through Public Relations

“Arriving at the Right Type of Language Professional” is the most recent client education article released by ATA’s Public Relations Committee.

The blockbuster movie Arrival with linguist Dr. Louise Banks made a great lead-in to the PR story. What did the movie get right? What did it get wrong? This was our chance to set the record straight for the business community.

The film also demonstrated the problems that happen when you do business in a language that’s not your own. Take a minute to see how PR Committee member Anne Connor pulled it all together. Click here to read now.

Find out what else the business community is learning about the translation and interpreting professions. Click to read the first six ATA PR articles.

Looking for ways to educate clients on the importance of hiring qualified language service professionals? The ATA Compass, ATA’s client education blog, is a great resource for quick answers and insider information. Check it out today!


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