March 2005 Chronicle
Focus: Marketing

Message from the Executive Director

Wanted: Talented, Willing Volunteers!
Shedding Light on the ATA Nominations Process…
By Robert Sette

Nominations are now open for the 2005 ATA Board elections! You can make a difference by nominating a respected colleague, favorite conference presenter, or even yourself!

Guerrilla Marketing for Translation Agencies and Freelancers
By Greg Churilov

In an increasingly competitive market, it is not enough to be skilled in localization issues and linguistic nuances. To gain and keep clients, knowledge of marketing is essential as well. Learn how to expand your business with these simple tips.

How Working for Ad Agencies Can Work for You
By Grant Hamilton

Advertising is not an easy world for translators, but it can be a very satisfying and lucrative one. It takes time, creativity, and an unwavering commitment to customer service, but the results are often well worth the effort.

Finding the Elusive Translation Buyer
By Renato Beninatto and Donald A. DePalma

Knowing who is buying lets you better target your marketing efforts.

Internet Privacy for the Small or Home Office Environment
By Roland Grefer and Jill R. Sommer

Internet privacy for the home and small office is of vital importance to all translators, since many of us work with sensitive and confidential information. Become aware of the risks associated with the tools you use to communicate with clients and colleagues

Canadian English: Eh to Zed
By David C. Rumsey

Despite a 2,000-mile border and constant media pressure from its “neighbour” to the south, English Canadians have been able to maintain a fickle dialect between British and American. This article examines the history, orthography, vocabulary, and phonetics of Canadian English.

Translating Psychiatric Texts
By Maria Rosdolsky

When translating psychiatric documents, awareness and understanding of cultural differences in psychiatric symptomatology is essential. For translations of psychiatric texts, the translator's most important tool is the Diagnostic and Statistical Manual of Mental Disorders in both the source and target languages.

A Revolution in Consecutive Interpretation: Digital Voice Recorder-Assisted CI
By Erik Camayd-Freixas

A revolution in consecutive interpretation is in the making. This article will tell you all about it and help you get connected, so that you can quickly begin to profit from this new technology.