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X-WR-CALNAME:American Translators Association (ATA)
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X-WR-CALDESC:Events for American Translators Association (ATA)
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DTSTART:20210314T070000
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DTSTART;VALUE=DATE:20210406
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SUMMARY:Personal Branding Basics
DESCRIPTION:Developing a personal brand is a classic “work smarter\, not harder” technique. When done well\, it will showcase your specific expertise and skill set\, bringing focus to your marketing and targeting your ideal clients. Far more than a logo or a slogan\, your personal brand will tell your story\, from who you are and what you do to why you are the right person for the job. \nFree to ATA members! Attend this webinar to learn how to build your own personal brand. \nWhat will you learn?\n\nThe essential characteristics of a personal brand\nWhy and how a personal brand works\nThe building blocks that make up a brand\nWhat goes into creating a personal brand statement\nFirst steps to take in developing your brand\n\nAbout the presenter\nBen Karl is a French> and Mandarin>English translator and copywriter based in Los Angeles. He specializes in commercial\, financial\, and marketing texts. Ben is ATA-certified (French>English). He currently serves on ATA’s Membership Committee and chairs the Translatio Standing Committee for the International Federation of Translators.
URL:https://www.atanet.org/event/personal-branding-basics/
CATEGORIES:Business Strategies,Free for Members
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