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DTSTART;VALUE=DATE:20170504
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DTSTAMP:20250311T194420Z
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SUMMARY:Transcreation: Translation With A Twist
DESCRIPTION:Advertising copy should be transcreated rather than translated.\nThe idea of “transcreation” usually generates a lot of curiosity. But have you ever thought about taking it a step further? Could transcreation be a service you want to offer clients? \nFind out more about transcreation in this 60-minute ATA webinar. You’ll discover which texts should be transcreated\, what skills are required\, how it’s done—and whether transcreation is an opportunity for you to grow your business. \nWhat Will You Learn?\n\nWhat is transcreation?\nWhat types of text require transcreation?\nWhich skills are required for transcreation?\nHow do you go about transcreating a text?\nHow can you make your translation more creative (writing tips)?\n\nAbout the Presenter\nPercy Balemans graduated from the School of Translation and Interpreting in the Netherlands in 1989. After working with a translation agency as an in-house translator for a few years\, she served as a technical writer and copywriter\, information designer\, web editor\, and trainer for an information technology business. \nPercy has been a full-time freelance English into Dutch and German into Dutch translator since 2007\, specializing in advertising (transcreation)\, fashion\, art\, and travel and tourism. \nIn addition to ATA\, she is a member of the Netherlands Society of Interpreters and Translators (NGTV) and a Chartered Linguist (Translator) in the Chartered Institute of Linguists.
URL:https://www.atanet.org/event/transcreation-translation-with-a-twist/
CATEGORIES:Specialization,Translation
ORGANIZER;CN="American Translators Association":MAILTO:ata@atanet.org
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DTSTART;VALUE=DATE:20170525
DTEND;VALUE=DATE:20170526
DTSTAMP:20250311T194420Z
CREATED:20201009T165332Z
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UID:10003192-1495670400-1495756799@www.atanet.org
SUMMARY:Why Can't I Raise My Rates?
DESCRIPTION:Freelancers often set their rates based on costs and competition. Then they wonder why they aren’t making ends meet. What they failed to consider is how their services fit into the economy. \nAttend this 60-minute webinar to gain an understanding of why market forces affect what translators and interpreters can charge and how to use this information when pricing services. \nWhat Will You Learn?\n\nWhy value and marginal utility matter to translators and interpreters\nHow a competitive market affects and controls pricing\nThe roles of scarcity and demand in language services\nHow prices for language services are determined\nWhat individuals can do to influence the prices that they charge\n\nIn compliance with U.S. anti-trust law\, no specific rate recommendations will be made during the webinar. \nAbout the Presenter\nJohn M. Milan is an ATA-certified translator\, economist\, writer\, and lecturer with over 20 years of experience in language services. \nHe holds a Master of Science in Microeconomics from the Ohio State University\, where he was a Foreign Language and Area Studies (FLAS) fellow\, concomitantly specializing in Portuguese translation during his graduate studies. He also holds degrees in International Political Economy and Spanish from Indiana University and studied abroad in Madrid\, Spain\, as an undergraduate. \nJohn has been actively involved in the Carolina Association of Translators and Interpreters (CATI) for over 10 years. He was on the Board of Directors for eight years and served as president from 2013-2016. \nFrom 1996 to 2005\, John was based in São Paulo\, Brazil\, lecturing as an adjunct professor of economics at a local university\, while also working as a freelance translator and consultant.
URL:https://www.atanet.org/event/why-cant-i-raise-my-rates/
CATEGORIES:Business Strategies
ORGANIZER;CN="American Translators Association":MAILTO:ata@atanet.org
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