BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//American Translators Association (ATA) - ECPv6.17.4.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.atanet.org
X-WR-CALDESC:Events for American Translators Association (ATA)
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20170312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20171105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181002
DTEND;VALUE=DATE:20181003
DTSTAMP:20250311T194420Z
CREATED:20201009T154505Z
LAST-MODIFIED:20250311T194420Z
UID:10003170-1538438400-1538524799@www.atanet.org
SUMMARY:Find and Keep Your Best Clients Using the 80/20 Principle
DESCRIPTION:The 80:20 rule\, also known as the Pareto principle\, is widely used in business\, but how does it apply to marketing? \nAttend this webinar to learn share six strategies to help you focus your attention and resources on your top 20% potential and existing customers. \nAfter this presentation you’ll know how to identify the customers that are the best ones for you and where to find them\, how to optimize your online and offline marketing based on the 80/20 rule\, how to deal with difficult customers\, and ultimately how to propel your business forward. \nWhat will you learn?\n\nHow to find your best customers\nHow to locate similar customers geographically\nHow to identify customer niches\nHow to deal with difficult customers and delight the best customers\nHow to manage your costs and focus on what works\nHow to find the 20% of keywords\, pages\, channels and traffic that works best for you online\n\nAbout the presenter\nTess Whitty is an English-Swedish freelance translator specializing in corporate communications\, software and IT. \nBefore she became a translator she studied and worked with marketing and is now also a popular speaker and trainer at conferences\, sharing her knowledge and experience in marketing and freelance business. \nTess is the author of “Marketing Cookbook for Translators\,” with easy to follow “recipes” for marketing your translation services\, producer of the award winning podcast “Marketing Tips for Translators\,” and the creator of the Complete Marketing Course for Translators. For more information\, and to connect\, go to www.marketingtipsfortranslators.com.
URL:https://www.atanet.org/event/find-and-keep-your-best-clients-using-the-80-20-principle/
CATEGORIES:Grow Your Career
ORGANIZER;CN="American Translators Association":MAILTO:ata@atanet.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181010
DTEND;VALUE=DATE:20181011
DTSTAMP:20250311T194419Z
CREATED:20201009T155404Z
LAST-MODIFIED:20250311T194419Z
UID:10003171-1539129600-1539215999@www.atanet.org
SUMMARY:Building Entrepreneurial Skills for Interpreters and Translators
DESCRIPTION:In this webinar\, presenter Rosanna Balistreri will walk you through the steps to take to minimize the risks and maximize the rewards in starting a freelance translation or interpreting business. You’ll learn how to market yourself competitively\, develop successful relationships with clients\, and increase revenue. Learn what language service providers expect from their linguists\, and how you can align your business goals to theirs! \nYou will learn how to\nApply strategies to become a successful self-employed professional\nImprove your professional image and attract career opportunities\nLeverage social media effectively to enhance your professional network \nAbout the presenter\nRosanna Balistreri is a trilingual speaker of Spanish\, Italian & English with an academic background in General & Applied Linguistics. \nShe served as President of the California Healthcare Interpreting Association (2010-2011)and is presently a Board Member of the National Council of Interpreters in Health Care (NCIHC). She is also a member of the NCIHC Standards & Training Committee and co-chair of the Language of Limited Diffusion (LLD) Work Group. \nRosanna has been a Subject Matter Expert for the Certification Commission for Healthcare Interpreters. She has also taught in the Translation and Interpreting Program at Cal State University Fullerton.
URL:https://www.atanet.org/event/building-entrepreneurial-skills-for-interpreters-and-translators/
CATEGORIES:Business Strategies
ORGANIZER;CN="American Translators Association":MAILTO:ata@atanet.org
END:VEVENT
END:VCALENDAR