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X-WR-CALDESC:Events for American Translators Association (ATA)
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DTSTART;VALUE=DATE:20200910
DTEND;VALUE=DATE:20200911
DTSTAMP:20251113T175309Z
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SUMMARY:Effective and Pitch-Perfect Marketing during and after COVID-19
DESCRIPTION:With an ongoing global pandemic and economic crisis\, marketing your services may not feel like a priority right now. But you’ve worked hard to establish and grow your business—now is not the time to give up. Attend this 45-minute webinar to learn how to deliver effective marketing in difficult times. You’ll explore the perils of tone-deaf messaging\, the fine line between too much sales pitch and not enough\, and how to time your messages so they get heard. The presenter will also cover adapting common marketing strategies to your ideal client. \nWhat will you learn?\n\nHow to understand and address your client’s challenges during the pandemic.\nHow to check in with current clients without coming across as pushy.\nHow to show new clients that you understand their goals and needs.\nWhy “bad times” marketing strategies have a long-term effect on your business.\nHow to change your marketing approach as the global crisis evolves.\n\nAbout the presenter\nMadalena Sánchez Zampaulo\, CT\, is a freelance ATA-certified translator working from Spanish and Portuguese>English. She owns Accessible Translation Solutions\, a boutique translation agency based in Southern California. Madalena is ATA President-Elect and Conference Organizer for the ATA61 Annual Conference. She also serves as chair of the Association’s Membership Committee and Governance and Communications Committee.
URL:https://www.atanet.org/event/effective-and-pitch-perfect-marketing-during-and-after-covid-19/
CATEGORIES:Grow Your Career
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ORGANIZER;CN="American Translators Association":MAILTO:ata@atanet.org
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DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200917
DTSTAMP:20250311T194419Z
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SUMMARY:Challenges in Human Rights Translation
DESCRIPTION:Learn how to Research Terminology and Make Your Writing Shine\nFinding the best terms to use in any area of translation can be tricky. Fortunately\, translators working in human rights translation have a deep reserve of resources to help them find the right word every time. \nAttend this webinar to learn more about the wide range of documents available to human rights translators—from the United Nations\, the U.S. State Department\, and the European Court of Human Rights to other government bodies and non-governmental organizations (NGOs). Using specific examples\, Presenter Lucy Gunderson will demonstrate research techniques based on her experience translating alternative reports\, editorial opinion columns\, fact-finding mission reports\, and primary resources for NGOs. \nTo wrap up her presentation\, Lucy will show translators how they can use human rights documents originally written in English to energize their translations\, enliven their vocabulary\, and make their work sparkle. \nWhat will you learn?\n\nThe main UN treaties and conventions.\nThe main government bodies and courts involved in human rights work.\nHow to find parallel documents.\nHow to mine official documents for terminology.\nHow to use English-language reports by NGOs to improve writing skills.\n\nThis webinar was scheduled with the assistance of ATA’s Slavic Languages Division. \nAbout the presenter\nLucy Gunderson\, CT is an ATA-certified Russian>English translator specializing in human rights\, academic\, legal\, and literary translation. She has a master’s degree in Russian from the University at Albany and a certificate in translation studies from the University of Chicago\, where she also served as a tutor in the Russian>English translation program. \nLucy has been translating for non-governmental organizations for the past ten years and follows the human rights situation in Eurasia closely. \nShe is a past chair of ATA’s Divisions Committee (2015-2019) and a former administrator of the Association’s Slavic Languages Division (2011-2015).
URL:https://www.atanet.org/event/challenges-in-human-rights-translation/
CATEGORIES:Specialization,Translation
ORGANIZER;CN="American Translators Association":MAILTO:ata@atanet.org
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