ATA Online Learning

ATA Webinar Series

Pricing Strategies for Translators and Interpreters

 

Presenter:		Judy Jenner
Date:		February 29, 2012
Time:		12 noon Eastern Time
Duration:		60 minutes
CE Point(s):		1
Handout:

Pricing is a controversial and complex subject, and it’s one that all linguists need to think about very seriously. In order to make a good living in the profession that we love, it’s essential to figure out how to price our services. It's not about the price someone tells you to charge, but rather what do you want to make and how do you get there.

The webinar will cover:

• How much do you want to make?
• Moral/ethical obligations?
• Brief overview of supply, demand and price
• The peanuts/monkeys phenomenon
• Alternatives to very low prices for newcomers to the profession
• The business case for no free translation tests
• Surcharges (weekend, 24-hour turnaround, PDF, etc.)
• Dealing with adversity
• Adjustments for inflation

In compliance with U.S. anti-trust law, no specific price recommendations will be made during the webinar.

About the Presenter

Judy A. Jenner is a German and Spanish translator and master-level court certified interpreter in Las Vegas, Nevada. She was born in Austria and grew up in a bilingual household in Mexico City. She runs Twin Translations with her twin sister, who works in Vienna, Austria. Twin Translations works exclusively with direct clients.

She writes the "Entrepreneurial Linguist" column for The ATA Chronicle and is a frequent contributor to the Institute of Translation and Interpreting's Bulletin. She speaks about marketing and entrepreneurship at conferences around the world. Judy and Dagmar host the popular translation blog, Translation Times, and co-authored The Entrepreneurial Linguist: The Business-School Approach to Freelance Translation, which was released in 2010.

Judy serves as the President of the Nevada Interpreters and Translators Association and sits on the advisory board of the University of California-San Diego Extension certificate program for Spanish translation. She holds an MBA in marketing from the University of Nevada at Las Vegas. Contact: judy.jenner@entrepreneuriallinguist.com

View Recorded Webinar: ATA Member $35 | Non-Member $50

---

 

 

Upcoming ATA Webinars

ATA webinar schedule resumes January 1, 2013.

---

ATA Webinars On Demand

• Financial Planning for Translators, Interpreters, and Owners
  Recorded November 15, 2012
  View webinar: ATA Member $35 | Non-Member $50
  
  
  
• Putting Face-to-Face Networking to Work for Your Business
  Recorded October 4, 2012
  View webinar: ATA Member $35 | Non-Member $50
  
  
• Working with Direct Clients
  Recorded September 20, 2012
  View webinar: ATA Member $35 | Non-Member $50


• Tips for Navigating Your First ATA Annual Conference
  Recorded September 11, 2012
  Free! Click to view webinar
  


• Documenting Terms, Once and For All
  Recorded August 14, 2012
  View webinar: ATA Member $35 | Non-Member $50


• Translating Civil Procedure from Spanish into English (Part 2)
  Recorded July 31, 2012
  View webinar: ATA Member $35 | Non-Member $50
  
  
• What’s in Your Kit? The Medical Translator’s Guide
  to Navigating Clinical Trials and Investigational Documentation
  Recorded July 19, 2012
  View webinar: ATA Member $35 | Non-Member $50


• Machine Translation for Translators
  Recorded June 20, 2012
  View webinar: ATA Member $35 | Non-Member $50


• Translating Civil Procedure from Spanish to English (Part 1)
  Recorded May 24, 2012
  View webinar: ATA Member $35 | Non-Member $50


• The World of Conference Interpreting
  Recorded April 17, 2012
  View webinar: ATA Member $35 | Non-Member $50
  
  
• Searching Primary Sources for Patent Terminology
  Recorded March 22, 2012
  View webinar: ATA Member $35 | Non-Member $50
  
  
• Com a mão na massa: Recursos online para pesquisa e tradução inglês-português
  Recorded March 7, 2012
  View webinar: ATA Member $35 | Non-Member $50
  


• Pricing Strategies for Translators and Interpreters
  Recorded February 29, 2012
  View webinar: ATA Member $35 | Non-Member $50

• How to Make Translators Rave About Your Company
  Recorded February 7, 2012
  View webinar: ATA Member $35 | Non-Member $50
  

• Freelancing as a Remote and Distant Interpreter: Over-the-Phone and Webcast Interpreting
  Recorded January 25, 2012
  View webinar: ATA Member $35 | Non-Member $50
  

• How to Blog for 1 Million Visitors: Advanced Blogging Techniques for Language Professionals
  Recorded January 18, 2012
  View webinar: ATA Member $35 | Non-Member $50
  

• Careers in Translation and Interpreting
  Recorded November 16, 2011
  Free! Click to view webinar
  

• Healthcare Interpreter Certification: Just the Facts
  Recorded October 13, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Working with PDF Files–Part 2: Tools, Tips and Techniques for Converting and Translating PDF Files
  Recorded September 22, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Tips for Navigating Your First ATA Conference
  Recorded September 13, 2010
  Free! Click to view webinar
  

• Shhh...Don't Say That! Ethical Dilemmas for Interpreters in Health Care
  Recorded August 31, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Working with PDF Files–Part 1: Using Adobe Reader/Acrobat
  Recorded August 25, 2011 
  View webinar: ATA Member $35 | Non-Member $50
  

• Preparing to Take the ATA Certification Exam
  Recorded July 14, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Ensuring Payment – Before, During, and After the Project
  Recorded June 14, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Revisers: Invisible But Important
  Recorded June 8, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Is Machine Translation Ever the Right Tool for the Job?
  Recorded April 27, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• A Translator’s Guide to the Drug Discovery Industry
  Recorded April 27, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Accentuate the Positive: Making Your Résumé Sing
  Recorded February 17, 2011
  View webinar: ATA Member $35 | Non-Member
  

• The Zen of Translation Environment Tools (TEnTs)
  Recorded January 18, 2011
  View webinar: ATA Member $35 | Non-Member $50
  

• Tax Tips for Translators
  Recorded December 8, 2010
  View webinar: ATA Member $35 | Non-Member $50
  

• Getting Started as a Freelance Translator
  Recorded November 9, 2010
  View webinar: ATA Member $35 | Non-Member $50
  

• How to Get the Most Out of Your ATA Membership
  Recorded October 5, 2010
  Free! Click to view webinar
  

• The Entrepreneurial Linguist: Lessons from Business School
  Recorded September 23, 2010
  View webinar: ATA Member $35 | Non-Member $50
  

Unless otherwise stated, all webinars are 60 minutes in length.

A recording of each webinar will be available for purchase following the event.