Follow the ATA Compass
The ATA Compass is your guide to translation and interpreting in the global market.
Ahead of the 2022 Winter Olympics in Beijing, Chinese authorities conducted a city-wide correction campaign to fix embarrassing translation gaffes. The mistranslations included signs labeling people with disabilities as “deformed” and wet-floor warnings advising to “slip carefully!” While the press had a field day with the story, many translators were…Read More
No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to a report by Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022. And 72% of customers would rather learn…Read More
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing public relations (PR) pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are…Read More