It takes more than just the ability to understand two languages.
Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another. The right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.
Can I afford to hire a professional?
You can't afford NOT to. Getting your message wrong can cost money, ruin your image, and even cost lives. Whether you’re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.
Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.
Understanding what’s at stake
ATA provides case studies to illustrate why it is critical to hire qualified translators and interpreters.
No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to a report by Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022. And 72% of customers would rather learn about a product or service by video. Even still, videos…Read More
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing public relations (PR) pros want to do is jeopardize brand image by miscommunicating to a critical audience. The fact that PR budgets are down and advertising dollars are in short supply due to…Read More
The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders (according to the U.S. Small Business Administration)? Nonetheless, content marketers have largely focused on English-speaking markets because of their high internet penetration and enormous spending rates. Translating and adapting content for local markets in other languages…Read More
From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area at least, the practice of “more is more” still rings true. If your upcoming meeting or business transaction requires a communication expert, such as an interpreter, you may think it’s as easy as having them show…Read More
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients. But before you can do that, you have to keep visitors on your…Read More
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered unimaginable losses after their children ate contaminated meat at the establishment. Unsurprisingly, the chain found itself on the verge of bankruptcy. However, in a matter of years, it had not only recovered, but doubled its number…Read More
Why Hire an ATA Member?
ATA members have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you’re hiring an ATA member, you’re hiring the best in the business.