It takes more than just the ability to understand two languages.

Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another. The right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.

fail-sign

Can I afford to hire a professional?

You can't afford NOT to. Getting your message wrong can cost money, ruin your image, and even cost lives. Whether you’re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.

Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.

Understanding what’s at stake

ATA provides case studies to illustrate why it is critical to hire qualified translators and interpreters.

Content Marketers: Time to Call in the Language Professionals?

By ATA Compass | January 6, 2020

The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders (according to the U.S. Small Business Administration)? Nonetheless, content marketers have largely focused on English-speaking markets because of their high internet penetration and enormous spending rates. Translating and adapting content for local markets in other languages…

Read More

5 Website Features That May Be Working Against You

By ATA Compass | February 8, 2019

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients. But before you can do that, you have to keep visitors on your…

Read More

From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes

By ATA Compass | January 2, 2019

1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered unimaginable losses after their children ate contaminated meat at the establishment. Unsurprisingly, the chain found itself on the verge of bankruptcy. However, in a matter of years, it had not only recovered, but doubled its number…

Read More

What Your Signage Says about You

By ATA Compass | September 17, 2018

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So, he looked up the key words in Spanish and created a beautifully designed website and colorful, eye-catching signage to attract new business from the…

Read More

The Bots Are Coming! Automated and AI-Driven Programs for Business

By ATA Compass | June 18, 2018

Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition and 3D printing has advanced by leaps and bounds. Many of us own or pine for “smart” devices and use dozens of apps a day for personal purposes. So what about business? How far can automation…

Read More

How to Establish a Real “Worldwide” Web Presence

By ATA Compass | April 19, 2018

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re reading. The same goes for searching online. It’s highly unlikely that potential consumers in foreign markets will find their way to your website using English-language searches, which means you need to incorporate key words in your…

Read More

Why Hire an ATA Member?

ATA members have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you’re hiring an ATA member, you’re hiring the best in the business.

Expertise

ATA plays a crucial role in helping members pursue the knowledge and skills necessary to help clients reach their goals. Through their membership in ATA, translators and interpreters signal the importance they place on professional education in the service of their clients.

Code of Ethics and Professional Practice

ATA members share a commitment to the ethical business practices that hold their services accountable to the highest possible standards. ATA's Code of Ethics and Professional Practice is the basis for a member's honest, confidential, and responsible interaction with clients.

It’s easy

ATA’s Directory of Language Professionals is the largest of its kind in the world. It’s free to use and lets you customize a search for translators, interpreters, and companies that meets your requirements.

Find a Professional Translator or Interpreter

When you are committed to quality, the language professional you need is an ATA member.

The ATA Compass

Our outreach publication provides up-to-date information and resources about the translating and interpreting industry.

Keep Reading

What's the difference?

Translators do the writing. Interpreters do the talking. ATA helps you find the right language professional.

Learn More

Can't a computer do all this?

There are times when machine translation is useful, and times when it's not. Learn when to use Google Translate, and when to hire a professional.

Learn More