What is the American Translators Association?
Founded in 1959, the American Translators Association (ATA) is the largest professional association of translators and interpreters in the U.S. with 10,000 members in 95 countries.
ATA’s mission is to promote the recognition of professional translators and interpreters, to facilitate communication among its members, to establish standards of competence and ethics, to provide its members with professional development opportunities, and to advocate on behalf of the profession.
What’s a translator?
What’s an interpreter?
What’s the difference?
ATA answers the frequently asked questions and provides some key talking points.
Understanding what’s at stake
Translation and interpreting mistakes can be costly, even disastrous. It is critical to hire qualified translators and interpreters. ATA can help you find the right professional.
The importance of professional translation and interpreting is often not understood by the general public. As part of an ongoing outreach campaign, ATA provides for-publication content to spread insight to a wide range of readers.
The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders (according to the U.S. Small Business Administration)? Nonetheless, content marketers have largely focused on English-speaking markets because of their high internet penetration and enormous spending rates. Translating and adapting content for…Read More
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients. But before you can do that, you have…Read More
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered unimaginable losses after their children ate contaminated meat at the establishment. Unsurprisingly, the chain found itself on the verge of bankruptcy. However, in a matter of years, it had not only…Read More
Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So, he looked up the key words in Spanish and created a beautifully designed website and colorful, eye-catching signage to…Read More
Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition and 3D printing has advanced by leaps and bounds. Many of us own or pine for “smart” devices and use dozens of apps a day for personal purposes. So what about…Read More
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re reading. The same goes for searching online. It’s highly unlikely that potential consumers in foreign markets will find their way to your website using English-language searches, which means you need to…Read More
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees. She got some unexpected results. Her first big surprise was discovering that many applicants who made no mention of language skills on their résumés reported being able to speak two, three,…Read More
The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here? With purchasing power on the rise across the globe and the internet making our world smaller than ever, there’s no better time to market your products and services abroad. But before…Read More
In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy that is best short and sweet. Yet context and preparation is needed when human interaction is involved. The more time and energy you invest upfront, the more time, money, and headaches…Read More
You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your customer’s language and understand their culture, you won’t reach them emotionally and your reputation will suffer. What drives consumer behavior? Sam founded and operates a food service company in a local…Read More
Find recent news, announcements, and position statements from ATA.
The Centers for Disease Control and Prevention (CDC) reviewed ATA’s December 17 request to include medical interpreters and other onsite interpreters as essential workers…Read More
The American Translators Association (ATA), the voice of interpreters and translators in the United States, represents 10,000 professional translators and interpreters who work in…Read More
California AB 2257 will be heard by California’s influential Senate Appropriations Committee on Monday, August 17. This is the last chance for the bill…Read More