Content Marketing for Language Companies and Advanced Freelancers

Learn how to use blog posts, email, newsletters, LinkedIn posts, podcasts, and videos to build trust, showcase your expertise, and attract clients to your business.

In today’s economic climate, effective marketing requires both push strategies (direct outreach) and pull strategies (inbound marketing). In this webinar, you’ll learn the fundamentals of content marketing for translation and interpreting companies, as well as advanced freelancers looking to attract direct clients.

You will learn how to:

1. Understand why an email list is the foundation of a successful content marketing strategy.
2. Turn one weekly idea into multiple pieces of content, including blog posts, social media posts, newsletters, videos, and podcasts.
3. Use LinkedIn as a powerful microblogging platform to connect with potential clients.
4. Find inspiration and generate ideas for your content marketing efforts.
5. Avoid common content marketing mistakes and learn when and how to outsource content creation.

About the Presenter

Corinne McKay, CT, is an ATA-certified French-to-English translator and a Colorado court-certified French interpreter. She has a master’s degree in conference interpreting from Glendon College. Since 2006, she has taught business development classes to freelancers through her online platform, Training for Translators. In the content writing arm of her business, Fluent Content Strategy, she helps translation and interpreting companies attract and retain clients with great content. Corinne served on ATA’s Board for seven years, including as ATA president from 2016-2019.