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On Demand, Webinar Series

Understanding and Leveraging Cultural Differences in Your Personal Brand

March 31, 2022

Learn how to reflect your cultural expertise in your branding for a more successful business!

Is it possible to retain your brand identity and authenticity while tailoring your marketing to the local tastes and preferences of a target audience?

While localization is commonplace in the translation industry, it is easy to overlook within your own marketing. But, as you expand your T&I business, you do need to navigate between standardized and customized marketing approaches. This allows you to remain competitive while appealing to your customers with their culture in mind.

Join this webinar to understand how to take advantage of your cultural expertise. The speaker will compare and contrast the dimensions of cultural differences and how they affect your brand. Then using proven strategies, modern tools, and precise execution, she will show you how to create a culturally appropriate personal brand.

You will learn how to

  • Use cultural expertise as a competitive advantage for your T&I business
  • Create a cohesive strategy for your personal brand
  • Differentiate between authenticity vs. adaptability in your brand
  • Understand cultural dimensions clearly and how they affect your cultural persona

About the Presenter

Marcela Arenas is the founder and president of Hispana Realizada, Comunícate Pro, Latitudes Training, Coaching & Consulting, Globalize Localization Solutions, and Hispana Realizada Foundation. As a serial entrepreneur, she is a business coach, multicultural marketer, international speaker, mentor, five-time published author, and host of the Inspiración Hispana podcast and book series. She has helped clients double their sales conversions, expand their ability to attract qualified leads, and position their brands in both local and international markets.

Purchase this Webinar


March 31, 2022
Event Categories:
Presenter(s): Marcela Arenas
Duration: 60 minutes
Presenting Language(s): English
Level: Intermediate
ATA CEPs: 1.0

Code of Conduct

ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.



American Translators Association