Loading Events
On Demand, Webinar Series

Personal Branding Basics

April 6, 2021

Developing a personal brand is a classic “work smarter, not harder” technique. When done well, it will showcase your specific expertise and skill set, bringing focus to your marketing and targeting your ideal clients. Far more than a logo or a slogan, your personal brand will tell your story, from who you are and what you do to why you are the right person for the job.

Free to ATA members! Attend this webinar to learn how to build your own personal brand.

What will you learn?

  1. The essential characteristics of a personal brand
  2. Why and how a personal brand works
  3. The building blocks that make up a brand
  4. What goes into creating a personal brand statement
  5. First steps to take in developing your brand

About the presenter

Ben Karl is a French> and Mandarin>English translator and copywriter based in Los Angeles. He specializes in commercial, financial, and marketing texts. Ben is ATA-certified (French>English). He currently serves on ATA’s Membership Committee and chairs the Translatio Standing Committee for the International Federation of Translators.

Purchase this Webinar


April 6, 2021
Event Categories:
Event Tags:
Presenter(s): Ben Karl
Duration: 45 minutes
Presenting Language(s): English
Level: Beginner
ATA CEPs: 0.0

Code of Conduct

ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.



American Translators Association


View Handout