ATA Client Outreach Kit

Client Outreach Skills Modules

Preparing Handouts

It isn’t necessarily a good idea to simply print out your PowerPoint presentation as a handout. Consider preparing additional materials that can be offered to participants on a side table. These might include:

• your business cards and promotional material;
• copies of Translation: Getting It Right;
• a one-page list of tips for translation buyers;
• a photocopy of a poor or silly translation with a brief caption on where it went wrong;
• a one-page comparison of a source-text paragraph followed by a poor computer translation and a good human translation.

You can also offer to send your PowerPoint to members of the audience if they leave you their card. This is a simple, elegant way to get the contact details of participants who are particularly likely to need your services.

Triple-check to be sure that all of your handouts are free of grammatical and typographical errors and that your business information is up to date. Materials with crossed-out e-mail addresses or incorrect fax numbers leave a terrible impression.

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• Getting Invited to Speak (PDF Version )
• Sample Letter (Microsoft Word Version) (PDF Version )
• Preparing Your Presentation (PDF Version)
• Writing Your Introduction (PDF Version)
  
  • Sample Introduction (PDF Version )
  • Why You Shouldn’t List Your Academic Degrees (PDF Version)
• Promoting Your Presentation (PDF Version )
• Writing and Delivering an Elevator Speech (PDF Version )
• Using Examples Effectively (PDF Version )
• Building Strong Speaking Skills (PDF Version )
• Using the ATA Logo (PDF Version )
• Handling Q&A (PDF Version)
• Managing Nerves (PDF Version)
• Preparing Handouts (PDF Version )