It takes more than just the ability to understand two languages.
Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another. The right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.
Can I afford to hire a professional?
You can't afford NOT to. Getting your message wrong can cost money, ruin your image, and even cost lives. Whether you’re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.
Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.
Understanding what’s at stake
ATA publishes articles to illustrate why it is critical to hire qualified translators and interpreters.
Creative translation solutions: Making the most of your translation budget
A US-based precious metals investment company was considering investing in a mine in West Africa. However, they were concerned that the mine’s environmental standards might not be acceptable to their largely American investors. The mine’s environmental documentation was easy enough to obtain, but filled hundreds of pages of text—in French. The investment company did not have any French-speaking staff, and…
Translation as a Tool for Understanding
Legal firm saves on discovery costs by partnering with translation company We’ve all seen the images on the evening news: federal agents hauling computers and file boxes into the back of a big, white van, to be potentially used as evidence in a lawsuit. Anyone who has worked in a legal firm knows that there will be a small army…
Healthcare Interpreters: Replacing Myth with Fact
If you had a bad experience with an incompetent doctor, would you give up on the entire medical profession? Of course not—but that’s the attitude many doctors have toward healthcare interpreters. It’s time to replace myth with fact. Myth: All interpreters are incompetent. Fact: You’ll get good results if you use a professional instead of a bilingual bystander. Qualified healthcare…
Export or Die
“Export or die,” The Economist warned American businesses in an April 2010 special report on rebalancing the US economy. In a recent interview with The ATA Compass, Rosetta Stone CEO Tom Adams confirmed this imperative for US business. A polyglot who took the helm of the computer-based language-learning company in 2003 and has increased annual revenue from $10 million to…
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Why Hire an ATA Member?
ATA members have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you’re hiring an ATA member, you’re hiring the best in the business.
