It takes more than just the ability to understand two languages.

Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another. The right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.

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Can I afford to hire a professional?

You can't afford NOT to. Getting your message wrong can cost money, ruin your image, and even cost lives. Whether you’re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.

Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.

Understanding what’s at stake

ATA provides case studies to illustrate why it is critical to hire qualified translators and interpreters.

Don’t Get Lost in Translation. Get It Right!

By ATA Compass | June 14, 2016

We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google and you’ll find countless examples, such as a no smoking sign in Israel that says “violators will be peralized” (yes, it’s even misspelled) or a bilingual road sign in Wales telling Welsh-speaking truck drivers: “I am not in the office…

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Automation Doesn’t Solve Everything

By ATA Compass | June 6, 2016

Six Things You Should Know About Machine Translation Taco Bell’s return to Japan in 2015 was widely anticipated, but the company’s launch of its Japanese-language website spawned a media frenzy—but not because of the food. With machine-translated menu items that turned “Cheesy Fries” into “Low Quality Fleece” and “Crunchwrap Supreme – Beef” into “Supreme Court Beef,” the company had to…

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Translation as a Tool for Understanding

By ATA Compass | December 2, 2015

Legal firm saves on discovery costs by partnering with translation company We’ve all seen the images on the evening news: federal agents hauling computers and file boxes into the back of a big, white van, to be potentially used as evidence in a lawsuit. Anyone who has worked in a legal firm knows that there will be a small army…

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Why Hire an ATA Member?

ATA members have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you’re hiring an ATA member, you’re hiring the best in the business.

Expertise

ATA plays a crucial role in helping members pursue the knowledge and skills necessary to help clients reach their goals. Through their membership in ATA, translators and interpreters signal the importance they place on professional education in the service of their clients.

Code of Ethics and Professional Practice

ATA members share a commitment to the ethical business practices that hold their services accountable to the highest possible standards. ATA's Code of Ethics and Professional Practice is the basis for a member's honest, confidential, and responsible interaction with clients.

It’s easy

ATA’s Directory of Language Professionals is the largest of its kind in the world. It’s free to use and lets you customize a search for translators, interpreters, and companies that meets your requirements.

Find a Professional Translator or Interpreter

When you are committed to quality, the language professional you need is an ATA member.

The ATA Compass

Our outreach publication provides up-to-date information and resources about the translating and interpreting industry.

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What's the difference?

Translators do the writing. Interpreters do the talking. ATA helps you find the right language professional.

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Can't a computer do all this?

There are times when machine translation is useful, and times when it's not. Learn when to use Google Translate, and when to hire a professional.

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