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  Continuing Education
Earn up to 6 CEPs for the ATA Certification Program



Please Note
This program is subject
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Abstracts & Bios


Stand Out from the Crowd

Language Services Providers need hundreds of translators and interpreters. Unless you stand out from the crowd, you may be overlooked. This workshop will focus on how to approach a prospective LSP, get noticed, and “sell” your services. After a brief look at the roles and responsibilities available within an LSP, attendees will understand the types of skilled individuals that agencies are looking for. By discussing topics such as creating a distinctive cover letter, what to include on your résumé, and other means of marketing specifically to LSPs, this session will help participants polish the skills required to successfully stand out from the crowd. The presentation will be interactive, employing a number of live cases as examples.

George Rimalower founded ISI Translation Services in 1982. He developed ITAP, a language assessment and training program used by health care organizations to enable effective communication with non-English-speaking individuals. He is certified as an interpreter by the State of California. A native Spanish-speaker, he was educated in Argentina and the U.S. He speaks English, Spanish, and German.

Past attendee reviews:
Personable, engaging speaker. Fabulous! I'm very, very glad I came.
Well-presented, with straight-up good details. I enjoyed getting a perspective I seldom get.
Exceptionally good, extremely helpful. Very useful to get the point of view from a language services provider.
Very useful session presented with humor. Thank you!
This might well be the most useful seminar ever! Effective communicator and presenter.


The 10 Essential Steps to Growing Your Language Business

If you are a translator, interpreter, or language services company owner and are struggling to attract clients, get paid what you’re worth, and expand your business, the reason is very simple: You’re not using the right marketing strategy to create a sustainable and profitable business. This seminar will provide 10 essential steps to create and implement your client attraction strategy. You will learn how to develop a solid and distinctive brand, advance your business through social media, build your online reputation to separate yourself from your competitors, and much more. You will receive the necessary tools to increase sales, win more clients (including direct ones), increase the transaction value of your existing clients, reduce the number of clients who leave, and make your business ultimately successful.


Marcela Jenney-Reyes is the administrator of ATA's Spanish Language Division. She is a multicultural certified personal brand strategist with 20 years of experience in the language industry. She has an MBA in marketing and holds certifications as a professional coach, business cross-cultural trainer, localization project manager, and personal brand strategist. In 2004, she served as the president of the Florida Chapter of ATA.

Past attendee reviews:
Marcela gives us knowledge and insight. She is extremely energetic and provides very pertinent information for all attendees.
Dynamic speaker and terrific practical info! Bravo!
She made the presentation interesting and fun. Very helpful.
Very refreshing and knowledgeable presentation!
Excellent content, presented with passion. Highly entertaining and informative.
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