The Power of Social Media

Top Six Reasons You Should Caption Your Social Media Video Content

By ATA Compass | December 3, 2020

No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to…

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How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About

By ATA Compass | November 17, 2020

At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever.…

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25 Million Americans Don’t Speak English: Translators and Interpreters Essential in Pandemic

By ATA Compass | May 22, 2020

At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if…

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Content Marketers: Time to Call in the Language Professionals?

By ATA Compass | January 6, 2020

The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders…

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Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership

By ATA Compass | November 21, 2019

From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area…

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How to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees

By ATA Compass | September 25, 2019

When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the other end.…

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5 Website Features That May Be Working Against You

By ATA Compass | February 8, 2019

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…

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From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes

By ATA Compass | January 2, 2019

1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…

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What Your Signage Says about You

By ATA Compass | September 17, 2018

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market…

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ATA Position Paper on Machine Translation: A Clear Approach to a Complex Topic

By ATA | August 14, 2018

ATA’s position on Machine Translation Machine translation is one of several valuable tools that translators can use to produce a professional translation. For reliable…

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The Bots Are Coming! Automated and AI-Driven Programs for Business

By ATA Compass | June 18, 2018

Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…

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How to Establish a Real “Worldwide” Web Presence

By ATA Compass | April 19, 2018

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…

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