Top Six Reasons You Should Caption Your Social Media Video Content
No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to…
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How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever.…
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25 Million Americans Don’t Speak English: Translators and Interpreters Essential in Pandemic
At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if…
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Content Marketers: Time to Call in the Language Professionals?
The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders…
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Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership
From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area…
Read MoreHow to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the other end.…
Read More5 Website Features That May Be Working Against You
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…
Read MoreFrom Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…
Read MoreWhat Your Signage Says about You
Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market…
Read MoreThe Bots Are Coming! Automated and AI-Driven Programs for Business
Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…
Read MoreHow to Establish a Real “Worldwide” Web Presence
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…
Read More(Bilingual) Help Wanted
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees.…
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