Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border

By ATA Compass | December 8, 2017

The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here?…

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When It Comes to Communication, More Is More

By ATA Compass | November 9, 2017

In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy…

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Not Connecting with Consumers? Maybe You’re Not Speaking Their Language

By ATA Compass | August 1, 2017

You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your…

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Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff

By ATA Compass | May 25, 2017

Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…

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Arriving at the Right Type of Language Professional

By ATA Compass | March 13, 2017

Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster…

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The Importance of Hiring Qualified Technical Translators

By ATA Compass | January 24, 2017

Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually looks like this: they needed a technical text translated, they…

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To Translate or Not to Translate? 5 Tips for Knowing When You Need Professional Translation

By ATA Compass | November 28, 2016

“A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business partner when discussing the…

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Global Expansion Can Be Hindered without Proper Translation Services

By ATA Compass | October 14, 2016

According to the U.S. Census Bureau, in the Atlanta metro area, 146 languages are spoken at home. As more businesses expand globally, it is…

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Legal Risks in Translations: Hanging On Every (Foreign) Word

By ATA Compass | October 5, 2016

Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure…

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The High Cost of Cheap Translation

By ATA Compass | August 3, 2016

Why You Shouldn’t Skimp When Leaping the Language Barrier You pay for the best product development and manufacturing. Your legal and administrative people are…

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5 Tips for Taking Your Business Global

By ATA Compass | July 19, 2016

The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if…

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Don’t Get Lost in Translation. Get It Right!

By ATA Compass | June 14, 2016

We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google and you’ll find countless…

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