It takes more than just the ability to understand two languages.

Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another. The right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.

Why Should I Hire a Professional?

Can I afford to hire a professional?

You can't afford NOT to. Getting your message wrong can cost money, ruin your image, and even cost lives. Whether you’re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.

Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.

Understanding what’s at stake

ATA publishes articles to illustrate why it is critical to hire qualified translators and interpreters.

Not Connecting with Consumers? Maybe You’re Not Speaking Their Language

By ATA Compass | August 1, 2017

You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your customer’s language and understand their culture, you won’t reach them emotionally and your reputation will suffer. What drives consumer behavior? Sam founded and operates a food service company in a local market. Finding that his business…

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Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff

By ATA Compass | May 25, 2017

Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in Asia. In the process, their accounting department saved them a great deal of money, but not in the way you would expect. The owner had found a translation agency with a strong track record in mainland…

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Arriving at the Right Type of Language Professional

By ATA Compass | March 13, 2017

Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster film put a language professional in the leading role. Hollywood star Amy Adams plays Dr. Louise Banks, a linguistics professor asked by U.S. Army Intelligence to help communicate with an alien species that has arrived on…

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The Importance of Hiring Qualified Technical Translators

By ATA Compass | January 24, 2017

Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually looks like this: they needed a technical text translated, they had someone in the company fluent in the target language, and they decided to save money by having their bilingual colleague perform the translation. This rarely ends well. The reason? Translation of technical texts requires much…

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To Translate or Not to Translate? 5 Tips for Knowing When You Need Professional Translation

By ATA Compass | November 28, 2016

“A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business partner when discussing the process of taking their U.S. success into international markets. His partner couldn’t agree more. Sales were up, and they both knew why. Michael had decided to have his sales training materials translated and adapted for each…

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Global Expansion Can Be Hindered without Proper Translation Services

By ATA Compass | October 14, 2016

According to the U.S. Census Bureau, in the Atlanta metro area, 146 languages are spoken at home. As more businesses expand globally, it is no surprise that the U.S. Bureau of Labor Statistics predicts employment of interpreters and translators will grow 29% from 2014 to 2024—much faster than the average for all occupations. Translation solutions and language services are vital…

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Why Hire an ATA Member?

ATA members have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you’re hiring an ATA member, you’re hiring the best in the business.

Expertise

ATA plays a crucial role in helping members pursue the knowledge and skills necessary to help clients reach their goals. Through their membership in ATA, translators and interpreters signal the importance they place on professional education in the service of their clients.

Code of Ethics and Professional Responsibility

ATA members share a commitment to the ethical business practices that hold their services accountable to the highest possible standards. ATA's Code of Ethics and Professional Responsibility is the basis for a member's honest, confidential, and responsible interaction with clients.

It’s easy

ATA’s Language Services Directory is the largest of its kind in the world. It’s free to use and lets you customize a search for translators, interpreters, and companies that meets your requirements.

Find a Professional Translator or Interpreter

When you are committed to quality, the language professional you need is an ATA member.

The ATA Compass

Our outreach publication provides up-to-date information and resources about the translating and interpreting industry.

Keep Reading

What's the difference?

Translators do the writing. Interpreters do the talking. ATA helps you find the right language professional.

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Can't a computer do all this?

There are times when machine translation is useful, and times when it's not. Learn when to use Google Translate, and when to hire a professional.

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