It takes more than just the ability to understand two languages.
Professional translators and interpreters have the education, experience, and expertise to understand the nuances in one language and transfer them to another. The right professional will have solid knowledge of your industry and will know how to culturally adapt your content for the target audience you are trying to reach. You only get one chance to make a first impression, so make sure it counts.
Can I afford to hire a professional?
You can't afford NOT to. Getting your message wrong can cost money, ruin your image, and even cost lives. Whether you’re having a multimillion-dollar advertising campaign translated or need an interpreter to communicate treatment options between a doctor and patient, it pays to hire a professional to get the job done right.
Instead of hiring a professional, this restaurant used machine translation and did not realize the result was an error message.
Understanding what’s at stake
ATA publishes articles to illustrate why it is critical to hire qualified translators and interpreters.
What is Machine Translation?
Technology is moving at a faster pace today than ever before, and many people are left feeling confused. How will new technologies affect creative fields like translation? The American Translators Association has issued a position paper on machine translation (MT) to cut through the hype and explain the uses and limitations of this tool. Here’s a breakdown of the main…
Subtitle Translation and Captioning: the Key Ingredients to Successful Social Media Video Marketing
Learn how you can leverage subtitle translation and captioning to expand reach, boost engagement, ensure accessibility, and more – from a professional subtitler and captioner. You’ve created the perfect video for social media, but it’s not getting the views, shares and likes you expected. Everything seems just right, so what’s wrong? You may have overlooked the key ingredients of successful…
How to Hire a Translator: A Quick and Easy Guide
Perhaps you have never purchased translation services before and suddenly find yourself needing to hire a translator or interpreter. There are lots of reasons you may need to hire a translator. Maybe your company is expanding abroad. Maybe you are organizing a meeting with international speakers. Maybe you found an interesting piece of family history in another language and would…
Consecutive vs. Simultaneous Interpreting: What’s the Difference?
Linguists rejoiced at the trailer for The Covenant when it stated what many of us have been grumbling about under our breath for decades. If you’re curious about why the distinction matters, check out our article on the difference between translation and interpreting. To summarize, translation is written and interpreting is spoken. Knowing that is a great start, but there’s…
How to Translate Your Website: 3 Key Considerations
You’ve launched a website for your business or organization. Congratulations! Now, what next? If you want to reach an even wider audience for your website, consider translating it into a different language. Did you know that translating your website into another language can help you attract even more website visitors from all over the globe? A large number of internet…
Your Four-Step Guide to Meeting the USCIS Certified Translation Requirements
The immigration process can be stressful and getting your documents translated into English should not add to that stress. This quick and easy guide will help. It explains the USCIS certified translation requirements and how to find a translator to assist you. As a part of your immigration application, U.S. Citizenship and Immigration Services (USCIS) often requires you to submit…
Why Hire an ATA Member?
ATA members have a commitment to continuing education and are held to the highest professional standards. Feel secure knowing if you’re hiring an ATA member, you’re hiring the best in the business.
