This presentation delves into game localization, especially from Chinese to English, highlighting its unique challenges compared to other localization types. It will cover the components of a “language pack,” localization bug testing, and the challenges faced by translators working with developers. The talk also emphasizes the role of transcreation, showcases notable game localization memes, and examines the future of the industry, particularly the impact of AI.
For more information, contact:
Rony Gao
Chinese Language Division
rony.gao@gmail.com
*Please be advised that this workshop is available to current ATA members only.