Machine Translation vs. Human Translation: Will Artificial Intelligence Replace the World’s Second Oldest Profession?
Translators pride themselves on being excellent communicators, and so they should. After all, it’s their job! But sometimes, even the best communicators can talk…
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Breaking Intercultural Communication Barriers in Business
Have you ever sensed that you offended someone in a work setting without understanding why? Or have you ever worked with someone from another…
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What’s the Difference Between a Translator and an Interpreter?
If you’re looking to hire a language professional, the first thing you need to ask yourself is whether you need a translator or an…
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5 Steps for Translating Official Documents
If you’re starting the U.S. immigration process, applying to an American university, or considering a career opportunity in the United States, you will need…
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6 Reasons to Subtitle Your Social Media Videos for Better Engagement
I’ve been a subtitler and translator for well over a decade, working with streaming giants like Netflix and businesses of all sizes to help…
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How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever.…
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25 Million Americans Don’t Speak English: Translators and Interpreters Essential in Pandemic
At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if…
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Content Marketers: Time to Call in the Language Professionals?
The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders…
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Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership
From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area…
Read MoreHow to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the other end.…
Read More5 Website Features That May Be Working Against You
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…
Read MoreFrom Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…
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