Learn to build a personal brand that highlights your human edge, helps you become a client magnet, and leads you to stand out in the AI era!
Today, one critical challenge most professionals are facing is converting and keeping high-value clients.
What is a personal brand? What are its main features? Why is it relevant in an era of anonymous relationships and AI? In this workshop, we’ll address all these questions and learn how service providers can leverage a personal brand to gain visibility, differentiation and connection, and stand out in a sea of sameness.
By investing your time in this workshop, you’ll grow from being an interchangeable vendor to a strategic partner. This transition is vital for maintaining pricing power and long-term career resilience. Most importantly, this is a hands-on experience; you’ll leave with a concrete first draft of your own brand strategy. In an era of automation, your humanity is your greatest competitive edge. Embrace your humanity and what makes you different to thrive in your career!
By attending this workshop, you will:
- Gain a clear understanding of what a personal brand is, its main features, and why having a strong personal brand is key to relevance in a fast-paced market.
- Learn to identify your strengths and weaknesses, as well as opportunities and threats the current market poses.
- Learn to narrow your options and define your target market and ideal client.
- Leave the workshop with a first draft that will help you shape your personal brand to reach your ideal client.
About the Presenter
Mariella Di Bua is an Argentinian linguist specializing in English-to-Spanish translations for the fashion, sustainability, software, and marketing industries. Since 2003, she has been working as a freelancer for several small and mid-sized companies. She is constantly looking to sharpen her skills: she earned a post-graduate degree in the localization of multimedia content and has taken various courses in different areas, including copywriting. In addition to ATA, she is a member of the Argentine Association of Translators and Interpreters (AATI). She has written articles for ATA’s Audiovisual Division, AATI, and for translation and marketing blogs.
Registration opens soon!
Code of Conduct
ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.