Subtly Sexist Sources: What’s a Woke Translator to Do?

Subtly Sexist Sources: What’s a Woke Translator to Do? 10 Practical Pointers for into-English Translators

By The ATA Chronicle | January 24, 2022

Amidst far-reaching societal change, language is evolving. Unfortunately, not all our clients are keeping pace, and their source texts sometimes smack of sexism in the form of worn-out stereotypes, passé gender roles, and problematic language. Translators should feel empowered to stray from the source when necessary and draw on their expertise to educate their clients. Here are 10 takeaways on incorporating gender-neutral writing into your English translations.

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Member Opinion: Promoting Inclusion in Translation and Interpreting

By The ATA Chronicle | November 21, 2021

The translation and interpreting industry, like all industries, is not immune to bias based on the deep-seated, preconceived ideas we all carry, many subconsciously. The tense social climate we’re living in today forces us to reassess how inclusive our industry really is and what we can do to change.

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Choosing and Building A Specialization

By The ATA Chronicle | September 16, 2021

In our experience, the best way to ensure quality and a sustainable business practice is to specialize. Whether you arrived in the industry with a specialization or are currently working to build one, you’ll find it’s a marathon, not a sprint. Regardless of how you choose a specialization, you must work to build, maintain, and transform your areas of expertise to attract great clients and earn top dollar.

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What’s Cooking: An Introduction to Culinary Translation

By The ATA Chronicle | July 15, 2021

With a greater variety of food and ingredients available and the globalization of food production and distribution, there’s a greater need for documents and labels—and a greater need to translate them.

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A Sense of Hope: Interpreters/Translators Share Their Vaccination Journey

By The ATA Chronicle | May 19, 2021

As the vaccination distribution program kicks into high gear in the U.S., we asked interpreters and translators what getting vaccinated means to them both personally and professionally. We also asked them if the advocacy efforts of translator and interpreter organizations had an impact on their eligibility for early vaccination.

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Translating Humor Is A Serious Business

By The ATA Chronicle | March 7, 2021

Puns, regionalisms, wordplay, and cultural references can make the literal translation of humor a joke in itself, not to mention a seemingly impossible challenge for the translator!

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Translation as an Art: How to Get Your Work in a Museum

By The ATA Chronicle | January 28, 2021

Museums have evolved from rather stuffy places to lively multimedia experiences with exhibitions on anything from art and photography to fashion, film, and music. Here are some examples of the types of projects you might encounter when working for museums, including some challenges you’re likely to face.

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Should I Market My Translation or Interpreting Services on Social Media?

By The ATA Chronicle | November 20, 2020

Translators and interpreters raise this question pretty frequently. But here’s the thing. If you’re planning to market your business on social media, keep in mind that it’s a long-term strategy. The more you show up and the more authentically you engage, the more you’ll get out of the social media platform(s) you choose for your business.

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Preparing Documents for Translation

By The ATA Chronicle | September 16, 2020

Preparing documents for translation should never become a luxury we cannot afford or a casualty of tight deadlines or budgets.

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ATA61 Goes Virtual

By The ATA Chronicle | July 20, 2020

ATA Members-Only Content This content is an exclusive benefit for ATA members. If you are a current ATA member, log in for immediate access.…

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Dealing with Uncertain Times

By The ATA Chronicle | May 11, 2020

ATA Members-Only Content This content is an exclusive benefit for ATA members. If you are a current ATA member, log in for immediate access.…

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Bring Your “A” Game to Video Game Localization

By The ATA Chronicle | March 13, 2020

Video games require translators to take so much more than the translatable text into account. Video game localization is a target-oriented translation and its goal is to entertain.

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