Make a great first impression with a logo design that communicates your value and works to build your referral network!
We’ve all heard the phrase, “Don’t judge a book by its cover.” But you have, right? And you can bet your potential clients are doing it too. How can you ensure your business is making the right first impression? By crafting a unique logo and visual language that communicates your value and messaging effectively.
Join this webinar where graphic designer Amanda Calvin will walk you through the concept of visual language and the process of crafting your logo, from sketch to final file. You’ll also explore a variety of free and paid tools that you can use in your design process. Along the way, Amanda will share design tips and discuss common logo design pitfalls to avoid.
Perfect for freelancers, companies, and students starting their business or those looking to rebrand, this webinar will break down the logo design and branding process from beginning to end.
You will learn how to:
- Ask the questions that will guide you in the logo design process
- Use visual language to set the right tone for your business
- Leverage free and paid design tools to develop your logo
- Maintain brand standards in logo design to improve memorability
- Avoid common logo pitfalls that can lead to an ineffective brand
About the Presenter
Amanda Calvin has designed for over 100 freelancers and small businesses worldwide and taught graphic design at her alma mater Kent State University. She founded A. Calvin Design in 2017 to pursue her dream of assisting others to visualize their own dream businesses. The boutique creative agency based in Kent, Ohio, helps freelancers and small businesses create brands that bring confidence through illustration and logo, website, motion graphic, and graphic design.
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Code of Conduct
ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.