Loading Events
On Demand, Webinar Series

Make Your Website Do the Work: Content Creation That Influences

September 27, 2022 / 12:00 pm - 1:30 pm EDT

Learn how to use concepts and techniques on your website that encourage clients to take action!

Everyone has advice on how to build your small business or freelance website, but how do you cut through the noise and get your website to do the work for you? Once you have your website built, how do you know it will continue to serve your business and your clients in the future? Thankfully “tips and tricks” may change, but the fundamentals stay the same.

Attend this webinar to learn the foundational concepts and timeless techniques for web copy that encourages clients to take action. Webinar participants will gain an understanding of website components and structures, messaging, and the value of a “user-centered” approach to your business website. Although this presentation will focus on content, we will also touch on the subjects of interface design, search engine optimization, and marketing.

This webinar will cover:

  • The fundamental structure of your website
  • A framework for creating and updating a website
  • Timeless techniques to apply to all your business communication
  • What is, and what is not, essential to your website

About the Presenter

Mike Hoogterp is a content designer and strategist. He has spent the last 20+ years in the marketing field as a graphic designer, commercial photographer, copywriter, and web designer. Mike is currently a web content specialist for Sam Houston State University in Huntsville, Texas, and is a certified User Experience (UX) Practitioner by the Nielsen Norman Group.

Purchase this Webinar


September 27, 2022
12:00 pm - 1:30 pm EDT
Event Categories:
Presenter(s): Mike Hoogterp
Duration: 90 minutes
Presenting Language(s): English
Level: All
ATA CEPs: 1.0

Code of Conduct

ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.



American Translators Association