ATA is Making News

The importance of professional translation and interpreting is often not understood by the general public. As part of an ongoing outreach campaign, ATA's Public Relations Writers Group author original articles that have appeared in numerous trade and industry publications.

Top Six Reasons You Should Caption Your Social Media Video Content

Top Six Reasons You Should Caption Your Social Media Video Content

No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to a report by Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022. And 72% of customers would rather learn…

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Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff

Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…

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Arriving at the Right Type of Language Professional

Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster…

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Legal Risks in Translations: Hanging On Every (Foreign) Word

Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure…

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The High Cost of Cheap Translation

Why You Shouldn’t Skimp When Leaping the Language Barrier You pay for the best product development and manufacturing. Your legal and administrative people are…

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5 Tips for Taking Your Business Global

The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if…

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Don’t Get Lost in Translation. Get It Right!

We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google and you’ll find countless…

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Automation Doesn’t Solve Everything

Six Things You Should Know About Machine Translation Taco Bell’s return to Japan in 2015 was widely anticipated, but the company’s launch of its…

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Translation as a Tool for Understanding

Legal firm saves on discovery costs by partnering with translation company We’ve all seen the images on the evening news: federal agents hauling computers…

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