ATA is Making News

The importance of professional translation and interpreting is often not understood by the general public. As part of an ongoing outreach campaign, ATA's Public Relations Writers Group author original articles that have appeared in numerous trade and industry publications.

Top Six Reasons You Should Caption Your Social Media Video Content

Top Six Reasons You Should Caption Your Social Media Video Content

No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to a report by Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022. And 72% of customers would rather learn…

Read More

How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About

At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever.…

Read More

Content Marketers: Time to Call in the Language Professionals?

The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders…

Read More

Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership

From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area…

Read More

5 Website Features That May Be Working Against You

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…

Read More

From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes

1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…

Read More

What Your Signage Says about You

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market…

Read More

The Bots Are Coming! Automated and AI-Driven Programs for Business

Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…

Read More

How to Establish a Real “Worldwide” Web Presence

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…

Read More

(Bilingual) Help Wanted

Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees.…

Read More

Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border

The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here?…

Read More

When It Comes to Communication, More Is More

In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy…

Read More

Not Connecting with Consumers? Maybe You’re Not Speaking Their Language

You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your…

Read More