ATA is Making News
The importance of professional translation and interpreting is often not understood by the general public. As part of an ongoing outreach campaign, ATA's Public Relations Writers Group author original articles that have appeared in numerous trade and industry publications.
Have you ever sensed that you offended someone in a work setting without understanding why? Or have you ever worked with someone from another culture and found their behavior confusing, or even rude? When different cultures are involved, these types of misunderstandings are common. And in today’s globalized business landscape,…
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7 Tips for Crushing an International Meeting Remotely, According to an Interpreter
As millions around the globe have moved their classes and even social gatherings online, international business and meetings between speakers of different languages look…
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How to Avoid the Pitfalls of Free Online Translation Tools
Ahead of the 2022 Winter Olympics in Beijing, Chinese authorities conducted a city-wide correction campaign to fix embarrassing translation gaffes. The mistranslations included signs…
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Top Six Reasons You Should Caption Your Social Media Video Content
No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to…
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How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever.…
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25 Million Americans Don’t Speak English: Translators and Interpreters Essential in Pandemic
At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if…
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Content Marketers: Time to Call in the Language Professionals?
The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders…
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Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership
From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area…
Read More5 Website Features That May Be Working Against You
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…
Read MoreFrom Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…
Read MoreWhat Your Signage Says about You
Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market…
Read MoreThe Bots Are Coming! Automated and AI-Driven Programs for Business
Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…
Read MoreHow to Establish a Real “Worldwide” Web Presence
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…
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