ATA is Making News
The importance of professional translation and interpreting is often not understood by the general public. As part of an ongoing outreach campaign, ATA's Public Relations Writers Group author original articles that have appeared in numerous trade and industry publications.
You’ve launched a website for your business or organization. Congratulations! Now, what next? If you want to reach an even wider audience for your website, consider translating it into a different language. Did you know that translating your website into another language can help you attract even more website visitors…
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How to Recognize and Implement Quality Interpreting (Hint: It Doesn’t Involve Your Bilingual Staff)
With a set of quality standards in place, it is possible to make healthcare accessible to limited English proficiency individuals without delaying patient care…
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Machine Translation vs. Human Translation: Will Artificial Intelligence Replace the World’s Second Oldest Profession?
Translators pride themselves on being excellent communicators, and so they should. After all, it’s their job! But sometimes, even the best communicators can talk…
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Breaking Intercultural Communication Barriers in Business
Have you ever sensed that you offended someone in a work setting without understanding why? Or have you ever worked with someone from another…
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7 Tips for Crushing an International Meeting Remotely, According to an Interpreter
As millions around the globe have moved their classes and even social gatherings online, international business and meetings between speakers of different languages look…
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How to Avoid the Pitfalls of Free Online Translation Tools
Ahead of the 2022 Winter Olympics in Beijing, Chinese authorities conducted a city-wide correction campaign to fix embarrassing translation gaffes. The mistranslations included signs…
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Top Six Reasons You Should Caption Your Social Media Video Content
No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to…
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How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever.…
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25 Million Americans Don’t Speak English: Translators and Interpreters Essential in Pandemic
At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if…
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Content Marketers: Time to Call in the Language Professionals?
The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders…
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Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership
From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area…
Read More5 Website Features That May Be Working Against You
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…
Read MoreFrom Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…
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