ATA is Making News

The importance of professional translation and interpreting is often not understood by the general public. As part of an ongoing outreach campaign, ATA's Public Relations Writers Group author original articles that have appeared in numerous trade and industry publications.

Content Marketers: Time to Call in the Language Professionals?

The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders (according to the U.S. Small Business Administration)? Nonetheless, content marketers have largely focused on English-speaking markets because of their high internet penetration and enormous spending rates.…

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5 Website Features That May Be Working Against You

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually…

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From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes

1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered…

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What Your Signage Says about You

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market…

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The Bots Are Coming! Automated and AI-Driven Programs for Business

Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…

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How to Establish a Real “Worldwide” Web Presence

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…

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(Bilingual) Help Wanted

Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees.…

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Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border

The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here?…

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When It Comes to Communication, More Is More

In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy…

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Not Connecting with Consumers? Maybe You’re Not Speaking Their Language

You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your…

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Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff

Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…

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Arriving at the Right Type of Language Professional

Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster…

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Legal Risks in Translations: Hanging On Every (Foreign) Word

Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure…

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