Tools and Technology

Technology is said to offer an ever-widening window of opportunity for language professionals who are willing to invest in technology and rebrand their services. But what’s often missing in the debate sparked by technological advancements is the professionals themselves—their well-being and enthusiasm. Can the language industry shake things up and develop sustainable solutions to tackle the adverse effects of technologization?

Members of the Leadership Council of ATA’s Language Technology Division found some intriguing ideas contained within an article in Bloomberg’s Tech Daily entitled “Language Was the Original Technology, and It’s Under Threat.” Here, they respond with some novel and personal reflections on the subject, most especially on a key takeaway which, not surprisingly, elicited some very different perspectives.