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Identifying Your Target Audience

Learn how to define your ideal interpreting client and create a laser-focused strategy to stand out in today’s saturated market.

If you could define your ideal interpreting client, what would they be like? What type of customer are they? What do they specialize in? With whom do they do business?

Questions like these will help you narrow down the type of clients you like working with. Find the answers, and you will create a laser-focused strategy for the target audience that you are trying to connect with.

More importantly, asking these questions is a first step to scaling down. While it may seem scary, scaling down does not mean losing business: it means being more focused and intentional about your business. When you’re able to focus on a niche market, you open up a whole new world of opportunities—⁠opportunities you, perhaps, would have missed because you were focused on doing business with anyone.

Whether you are studying, starting out as an interpreter, or simply looking for ways to differentiate yourself, identifying your niche market is a step forward to being more visible.

Join this webinar to learn how to find your differentiating factor(s) that will help you stand out even in a saturated market.

What will you learn?

  1. What a niche market is
  2. What is the power of niche markets for your interpreting business
  3. What communication strategies you can use to connect with your audience
  4. Why you should focus on quality vs. quantity
  5. What is your differentiating factor

About the Presenter

Mireya Pérez has been a professional interpreter for over 10 years. She began her interpreting career as a certified medical interpreter after obtaining her certification from NBCMI. Currently, she works as a K-12 school district interpreter/translator in Southern California, where she has led the efforts in the development of district-wide systems and procedures to help brand the role of the interpreter and translator in education. She has a master’s degree in communications and is the creator and host of the Brand the Interpreter podcast, a platform dedicated to sharing the stories of language professionals.

How to Register or Purchase

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September 9
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Presenter(s): Mireya Pérez
Duration: 45 minutes
Presenting Language(s): English
Level: Beginner
ATA CEPs: 0.0


American Translators Association

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