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Developing a personal brand lets you focus your marketing on the clients who want what you have and frees you from working to find those who aren’t a good match for your business. It’s a classic “work smarter, not harder” technique! Attend this webinar to understand the components of personal brands and how to build one that shows clients who you are and what you have to offer.

Attend this webinar to learn:

  • Why personal branding is important
  • How personal brands work
  • The components that make up a personal brand
  • Step-by-step guide to creating your own personal brand

About the presenter

Ben Karl, MBA, CT is a French and Mandarin to English translator and copywriter specializing in commercial, financial, and marketing texts. He currently resides in the Los Angeles area, where he helps companies communicate with English-speaking investors, customers, and other stakeholders. Ben is a member of the ATA Membership Committee, chair of the Translatio Standing Committee for the International Federation of Translators (FIT), and a former board member of the Nevada Interpreters and Translators Association. He holds an MBA from University of Nevada, Reno.

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April 7, 2020
Event Category:
Presenter(s): Ben Karl
Duration: 60 minutes
Presenting Language(s): Presented in English
Level: All


American Translators Association

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