Communicating with clients is key to every freelancer’s success. Still, it’s a skill that few of us have studied, or even thought about in any strategic way.
In this sixth episode of ATA’s Back to Business Basics Webinar Series, presenter Corinne McKay will start with the basics of professional email and phone communication. Then she’ll move on to advanced communication issues, such as the strategic use of auto-responders, cultural differences in phone and email communication, and when to communicate with clients by phone instead of email.
What will you learn?
- Why you need to develop a professional phone presence
- What a business domain name can add to your email presence
- How to create a professional signature block and why
- Why cultural differences matter in business email
- When to use the phone versus email—and vice versa
About the presenter
Corinne McKay, CT, is an ATA-certified French>English translator, a Colorado court-certified French interpreter, and the founder of the online course platform Training for Translators. She served as ATA President from 2017 to 2019.
A full-time freelancer since 2002, she has seen firsthand the benefits of having a diverse business, including agencies, direct clients, government agencies, and other freelancers. In the process, she has learned techniques and tricks of the trade for showcasing professionalism with clients.