The Power of Social Media: Key Strategies for Marketing Your Interpreting and Translation Services

Learn how to engage your audience and successfully leverage the power of social media as a marketing tool!

Social media platforms are more than just spaces where you share your favorite places, foods, and experiences with friends and family; they are also powerful marketing agents that can boost the visibility of your translation and interpreting services to the right target audience. Best of all, they do not have to cost you anything.

You can successfully leverage social media as a marketing tool for your business if you have a defined approach, choose the right audience, and are willing to have fun along the way.
Join this webinar to learn about different ways of engaging your audience through the power of social media and how social media platforms can help you market your language services.

What will you learn?

1. 1. What types of social media posts you can use as a marketing tool
   2. What is visual storytelling and how you can use it on social media
   3. How to identify your target audience
   4. How to create identity on social media
   5. What social media resources are available

About the Presenter

Mireya Pérez has been a professional interpreter for over 10 years. She began her interpreting career as a certified medical interpreter after obtaining her certification from NBCMI. Currently, she works as a K-12 school district interpreter/translator in Southern California, where she has led the efforts in the development of district-wide systems and procedures to help brand the role of the interpreter and translator in education. She has a master’s degree in communications and is the creator and host of the Brand the Interpreter podcast, a platform dedicated to sharing the stories of language professionals.