How to Establish a Real “Worldwide” Web Presence
It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…
(Bilingual) Help Wanted
Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees.…
Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border
The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here?…
When It Comes to Communication, More Is More
In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy…
Not Connecting with Consumers? Maybe You’re Not Speaking Their Language
You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your…
Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff
Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…
Arriving at the Right Type of Language Professional
Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster…
The Importance of Hiring Qualified Technical Translators
Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually looks like this: they needed a technical text translated, they…
To Translate or Not to Translate? 5 Tips for Knowing When You Need Professional Translation
“A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business partner when discussing the…
Global Expansion Can Be Hindered without Proper Translation Services
According to the U.S. Census Bureau, in the Atlanta metro area, 146 languages are spoken at home. As more businesses expand globally, it is…
Legal Risks in Translations: Hanging On Every (Foreign) Word
Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure…
The High Cost of Cheap Translation
Why You Shouldn’t Skimp When Leaping the Language Barrier You pay for the best product development and manufacturing. Your legal and administrative people are…