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On Demand, Webinar Series

Translator and Interpreter Branding Through Storytelling: Optimizing Client Testimonials

January 13, 2022

Learn how brand storytelling can promote your language services business!

Brand storytelling is all around us. We’re inundated with words, images, ideas, facts, opinions, and different types of information that help us create a story about a business, product, or person in our minds. When done strategically and with a target audience in mind, brand storytelling can be a powerful tool to further enhance our business’s brand image and connect with clients.

But storytelling needs a storyteller—someone who has experienced your brand and can share a first-hand account of their experience. Enter customer reviews: testimonials from happy clients who have used your interpreting or translation services and can help support your professional image.

Join this webinar to learn how to use this powerful tool when marketing your business.

You will learn how to:

  1. Recognize brand storytelling
  2. Identify ways client testimonials can support your brand as a translator or interpreter
  3. Ask for customer testimonials
  4. Turn client reviews into brand storytelling

About the Presenter

Mireya Pérez has been a professional interpreter for over 10 years. She began her interpreting career as a certified medical interpreter after obtaining her certification from NBCMI. Currently, she works as a K-12 school district interpreter/translator in Southern California, where she has led the efforts in the development of district-wide systems and procedures to help brand the role of the interpreter and translator in education. She has a master’s degree in communications and is the creator and host of the Brand the Interpreter podcast, a platform dedicated to sharing the stories of language professionals.

Purchase this Webinar


January 13, 2022
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Presenter(s): Mireya Pérez
Duration: 45 minutes
Presenting Language(s): English
Level: Beginner, Intermediate
ATA CEPs: 0.0

Code of Conduct

ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.



American Translators Association