Skip to content
FacebookTwitterLinkedinYoutubeInstagram
  • Join ATA
  • Renew
  • Shop ATAware
  • Contact Us
  • Log In Welcome, My Account
American Translators Association (ATA)
Find a Language Professional
  • Certification
    • Certification
      • Guide to ATA Certification
      • What is a Certified Translation?
      • How the Exam is Graded
      • Review and Appeal Process
      • Looking for more information?
    • Taking the Exam
      • About the Exam
      • How to Prepare
      • Practice Test
      • Exam Schedule
    • Already Certified?
      • Put Your Credentials To Work
      • Continuing Education Requirement
    • Register Buttons
      • Register for Exam
         
      • Order Practice Test
  • Career and Education
    • For Newcomers
      • Student Resources
      • Starting Your Career
      • The Savvy Newcomer Blog
    • For Professionals
      • Growing Your Career
      • Business Strategies
      • Next Level Blog
      • Client Outreach Kit
      • Mentoring
    • Resources
      • For Educators and Trainers
      • Tools and Technology
      • Publications
      • School Outreach
    • Event Buttons
      • Visit ATA66
      • Upcoming Webinars
  • Client Assistance
    • Client Resources
      • Why Should I Hire a Professional?
      • Translator vs. Interpreter
      • Buying Language Services
    • More Client Resources
      • Need a Certified Translation?
      • What is Machine Translation?
      • The ATA Compass Blog
    • Find a Translator Button
      • Find a Language Professional
  • Events
    • Events
      • Annual Conference
      • Free Events for ATA Members
      • Certification Exam Schedule
    • More Events
      • Virtual Workshops and Events
      • Live and On-Demand Webinars
      • Calendar of Events
    • Event Buttons
      • Visit ATA66
      • Upcoming Webinars
         
  • News
    • Industry News
    • Advocacy and Outreach
    • The ATA Chronicle
    • The ATA Podcast
    • ATA Newsbriefs
    • Press Releases
  • Member Center
    • Member Resources
      • Join ATA
      • Renew Your Membership
      • Benefits of Membership
      • Divisions & Special Interest Groups
      • Chapters, Affiliates, Partners, and Other Groups
      • Get Involved
      • Member Discounts
      • Shop ATAware
    • Already a Member?
      • Member Login
      • Connect with Members
      • Credentialed Interpreter Designation
      • Become a Voting Member
      • Submit Member News
      • Submit Your Event
      • Contact Us
    • Member Buttons
  • About Us
    • About ATA
      • Who We Are
      • Honors and Awards Program
      • Advertise with Us
      • Media Kit
    • How ATA Works
      • Board of Directors
      • Committees
      • Policies & Procedures
      • Code of Ethics
      • ATA Team
    • Contact Button
      • Contact ATA
  • Join ATA
  • Renew Your Membership
  • Contact Us
  • Log In
  • Find a Language Professional
savvy-newcomer-header

Promoting the Craftsmanship of our Profession

November 5, 2019 | The Savvy Newcomer | No Comments | Growing Your Career

1944. Wartime France. No fabric. The norm had been 100. They were down to an index of 26. There was not even enough material to make socks! Paris, the world’s fashion capital, had lost hope of reviving its precious haute couture.

American photojournalist Lee Miller came to France as a war correspondent. She connected with Edmonde Charles-Rouxe, a French war correspondent. As they were occupied with war reporting she revealed her true purpose. A group was secretly planning an exhibition of haute couture in Paris that was expected to have tremendous impact, and she wanted Charles-Rouxe to be involved. A month later, Paris flocked to see a display of miniature dolls created by the great artists of haute couture, put on display for their pleasure. The French Resistance was even involved in bringing haute-couture back to Paris with British support!

The exhibition was so successful that it continued until after the war was over. To promote the exhibition abroad at that time, a French government official wrote to the Ambassador of France in Britain: “France has little, alas to export, but she has her appreciation of beautiful things and the skill of her couture houses. “In 1946, it went to New York and San Francisco, where the mannequins were left languishing in the basement of San Francisco’s City of Paris department store. In 1990, the mannequins were transferred to Maryhill Museum of Art. Haute couture had always been the domain of Paris. During the war, New York had survived without the inspiration Paris provided. Paris was back in its rightful place!

Who was part of this movement to show the world the capital of the fashion industry had survived the war? Some 60 couturiers worked together. Among them, Nina Ricci, Christian Dior, and others.

What made it successful?

They worked together. 60 couturiers who normally were competitors set aside their rivalries to reestablish their national industry.

They did the unexpected. Too hard to make shoes for these dolls? Then we will! Bags? That too! The dolls, measuring one-third the size of human scale, even had specially made jewels and lingerie. All difficulties became challenges to show off their skill in a friendly and fierce competition.

They did it despite hardship. This was done while the average Parisian could only eat 1400 calories per day!

They contributed selflessly.The artists donated their services; the couture houses contributed labor and material and made a contribution for each costume provided for the exhibition. All the proceeds went to a central organization: L’Entraide Francaise, set up for the Theatre de la Mode.

They went where their market was: Barcelona, London, Vienna, then New York, and San Francisco. They made themselves known.

Their work was excellent. It was truly artistic, enough that in 1952 the Maryhill Museum of Art acquired the collection from San Francisco and set about restoring it. In 1990, the museum did an extensive restoration.

What can we learn from them as translators and interpreters?

Just as the Theatre de la Mode artists made specially sized shoes for their costumes, we can focus on the details our clients care about and no computer can replicate.

Work together. Teamwork is important, and there is enough work for all of us. We can promote our profession without being concerned about competition because each of us has different strengths and skills to contribute.

Working with the allied professions makes us better. The artists worked with sculptors, editors, and publicists. We can partner with desktop publishers, web designers, publicists, and professionals in the copy editing field.

They worked as a professional association. Today, we have several professional associations to support us. ATA, for example, stands ready to help members set up partnerships to promote the profession.

Do the unexpected. Taking a risk can be beneficial. We still know Nina Ricci today. Christian Dior was not famous at that time, but today it is a well-known brand.

Chip in. The proceeds of the artists’ cooperative effort went to a common fund. That helped set aside any rivalries. When we do volunteer work for an association, we are not promoting our own brand, but the profession.

Keep quality a priority. Will our work stand the test of time?

Today, the collection is featured in art collections around the world (see here and here). Will our translations be read and mentioned in the future?

Author: Helen Eby

Contributing Editor: Paula Irisity

For further reading: Theatre de la Mode: Fashion Dolls: The Survival of Haute Couture, by Charles-Roux, Edmonde et al, 2002, published by Maryhill Museum of Art, Palmer/Pletsch Publishing: Portland, OR, ISBN 0-935278-57-7

https://www.maryhillmuseum.org/inside/exhibitions/permanent-exhibitions/theatre-de-la-mode

Share this

Posts navigation

← Glossaries for Translators: Why You Need Them
What Freelancers Can Learn from Entrepreneurs →

Leave a Comment Cancel Reply





I accept the Privacy Policy

  • Home
  • Editorial Team
  • Resources
  • Write for Us
  • Style Guide

Recent Posts

Embracing the Part-Time Paradigm: Empowering Part-Time Professionals to Adopt the Small-Business-Owner Mentality

Cultivating Connection: 8 Tips for Interpreters and Translators to Tackle Loneliness

Keep Track of Your Translation Time

Savvy Diversification Series – Advice I Wish I Had Followed on How to Become a Medical Translator

A Translator’s Value(s) in a Shifting Market

The Best Google Search Tips for Translators

Conference Countdown: Your Guide to Preparing for Success at ATA64

What I’ve Learned in 8 Years of Blogging

Linguist in the Spotlight – John Milan

A Short Guide to Gender Inclusiveness in Italian Translations

Subscribe to The Savvy Newcomer


Connect with The Savvy Newcomer

Contact Us
Language Services Directory
ata_logo_footer

American Translators Association
211 N. Union Street, Suite 100
Alexandria, VA 22314

Phone +1-703-683-6100
Fax +1-703-778-7222

  • Certification
  • Career and Education
  • Client Assistance
  • Events
  • News
  • Member Center
  • About Us
  • Member Login
  • Contact Us
  • Sitemap
  • Privacy Policy
  • Accessibility Statement
  • Submit Feedback

© 2025 - American Translators Association

Find a Language Professional
Scroll To Top
By clicking accept or closing this message and continuing to use this site, you agree to our use of cookies.I AcceptPrivacy Policy