The ATA Compass: Your guide to translation and interpreting in the global market

Want to reach more customers, grow your business, and improve your bottom line? The ATA Compass publishes articles and provides resources to show you how language professionals can help you achieve these goals.  

Video Translation and Subtitling: The Ins and Outs of “Subs and Dubs”

By ATA Compass | January 31, 2024

By Olivia Caputo | Compass author Thanks to the success of international blockbusters like Parasite and Squid Game (both originally in Korean), video translation and subtitling have now become hot…

Content Marketers: Time to Call in the Language Professionals?

By ATA Compass | January 6, 2020

The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders (according to the U.S. Small Business…

Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership

By ATA Compass | November 21, 2019

From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area at least, the practice of “more…

How to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees

By ATA Compass | September 25, 2019

When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the other end. How did a seemingly simple inquiry…

5 Website Features That May Be Working Against You

By ATA Compass | February 8, 2019

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it…

From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes

By ATA Compass | January 2, 2019

1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered unimaginable losses after their children ate…

What Your Signage Says about You

By ATA Compass | September 17, 2018

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to…

The Bots Are Coming! Automated and AI-Driven Programs for Business

By ATA Compass | June 18, 2018

Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition and 3D printing has advanced by…

How to Establish a Real “Worldwide” Web Presence

By ATA Compass | April 19, 2018

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re reading. The same goes for searching…

(Bilingual) Help Wanted

By ATA Compass | April 10, 2018

Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees. She got some unexpected results. Her…

Customs Clearance for Your Content Marketing: How to Get Your Message Across the Border

By ATA Compass | December 8, 2017

The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here? With purchasing power on the rise…

When It Comes to Communication, More Is More

By ATA Compass | November 9, 2017

In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy that is best short and sweet.…

Not Connecting with Consumers? Maybe You’re Not Speaking Their Language

By ATA Compass | August 1, 2017

You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your customer’s language and understand their culture,…

Going International from the Inside Out: Making the Most of Multilingual and Multicultural Staff

By ATA Compass | May 25, 2017

Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in Asia. In the process, their accounting…

Arriving at the Right Type of Language Professional

By ATA Compass | March 13, 2017

Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster film put a language professional in…

The Importance of Hiring Qualified Technical Translators

By ATA Compass | January 24, 2017

Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually looks like this: they needed a technical text translated, they had someone in the company fluent…

To Translate or Not to Translate? 5 Tips for Knowing When You Need Professional Translation

By ATA Compass | November 28, 2016

“A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business partner when discussing the process of taking their U.S. success…

Global Expansion Can Be Hindered without Proper Translation Services

By ATA Compass | October 14, 2016

According to the U.S. Census Bureau, in the Atlanta metro area, 146 languages are spoken at home. As more businesses expand globally, it is no surprise that the U.S. Bureau…

Legal Risks in Translations: Hanging On Every (Foreign) Word

By ATA Compass | October 5, 2016

Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure there are no conflicts with their…

The High Cost of Cheap Translation

By ATA Compass | August 3, 2016

Why You Shouldn’t Skimp When Leaping the Language Barrier You pay for the best product development and manufacturing. Your legal and administrative people are top-notch. You choose your advertising and…

5 Tips for Taking Your Business Global

By ATA Compass | July 19, 2016

The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if it weren’t for some smart and…

ATA's Language Services Directory

Language Services Directory

Start Your Search

Subscribe to The ATA Compass



Recent Posts

Why Should I Hire a Professional?

Exploring Translation and Interpreting Services

Learn More

Client Assistance

Learn More
Why Should I Hire a Professional?

Why you should use a Certified Translator or Interpreter

Learn More
Why Should I Hire a Professional?

Why Should I Hire a Professional?

Learn More
The ATA Compass

The ATA Compass

Learn More
Translator vs. Interpreter: What's the difference?

Translator vs. Interpreter

Learn More