Want to reach more customers, grow your business, and improve your bottom line? The ATA Compass publishes articles and provides resources to show you how language professionals can help you achieve these goals.
Want your children’s book translated into another language? Answer these 7 questions first!
By: Gabriella Aldemann Whether you’re an author or a publisher, you’ve likely grappled with lots of questions before publishing your book. For the translated edition(s), there are many more things…
Consecutive vs. Simultaneous Interpreting: What’s the Difference?
Linguists rejoiced at the trailer for The Covenant when it stated what many of us have been grumbling about under our breath for decades. If you’re curious about why the…
How to Translate Your Website: 3 Key Considerations
You’ve launched a website for your business or organization. Congratulations! Now, what next? If you want to reach an even wider audience for your website, consider translating it into a…
Your Four-Step Guide to Meeting the USCIS Certified Translation Requirements
The immigration process can be stressful and getting your documents translated into English should not add to that stress. This quick and easy guide will help. It explains the USCIS…
How Much Does a Translation Cost?
If you’re looking for translation services, you’re likely wondering how much translations cost. Whether you need a birth certificate or diploma translation, a translation of documents about your family history,…
How to Recognize and Implement Quality Interpreting (Hint: It Doesn’t Involve Your Bilingual Staff)
With a set of quality standards in place, it is possible to make healthcare accessible to limited English proficiency individuals without delaying patient care or interrupting your workflow. As many…
Machine Translation vs. Human Translation: Will Artificial Intelligence Replace the World’s Second Oldest Profession?
Translators pride themselves on being excellent communicators, and so they should. After all, it’s their job! But sometimes, even the best communicators can talk until they’re blue in the face…
Breaking Intercultural Communication Barriers in Business
Have you ever sensed that you offended someone in a work setting without understanding why? Or have you ever worked with someone from another culture and found their behavior confusing,…
7 Tips for Crushing an International Meeting Remotely, According to an Interpreter
As millions around the globe have moved their classes and even social gatherings online, international business and meetings between speakers of different languages look a lot different. In a pre-pandemic…
What’s the Difference Between a Translator and an Interpreter?
If you’re looking to hire a language professional, the first thing you need to ask yourself is whether you need a translator or an interpreter. Although the terms are often…
5 Steps for Translating Official Documents
If you’re starting the U.S. immigration process, applying to an American university, or considering a career opportunity in the United States, you will need certain legal or official documents translated…
How to Avoid the Pitfalls of Free Online Translation Tools
Ahead of the 2022 Winter Olympics in Beijing, Chinese authorities conducted a city-wide correction campaign to fix embarrassing translation gaffes. The mistranslations included signs labeling people with disabilities as “deformed”…
Top Six Reasons You Should Caption Your Social Media Video Content
No matter what industry you’re in, video content is likely part of your marketing strategy. And if it’s not, it should be. According to a report by Cisco, online videos…
How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About
At a time when misinformation and fake news are running rampant, communication, and more specifically the written word, is arguably more important than ever. The last thing public relations (PR)…
25 Million Americans Don’t Speak English: Translators and Interpreters Essential in Pandemic
At the time of this writing, millions of Americans are have been ordered to stay home, instructions that are hard enough to grasp if you speak English—even harder still for…
Content Marketers: Time to Call in the Language Professionals?
The U.S. is the largest consumer market on earth, but did you know that 96% of the world’s consumers reside beyond the country’s borders (according to the U.S. Small Business…
Hiring an Interpreter? 9 Dos and Don’ts to Get the Most Out of Your Partnership
From Mari Kondo to the tiny house movement, the concept of “less is more” is undergoing a resurgence of sorts. Yet, in one area at least, the practice of “more…
How to Win at Customer Service: 3 Strategies for Converting Customers into Brand Devotees
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the other end. How did a seemingly simple inquiry…
5 Website Features That May Be Working Against You
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It’s actually about the people who visit it…
From Blunder to Wonder: How Companies Successfully Bounce Back from Mistakes
1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered unimaginable losses after their children ate…
What Your Signage Says about You
Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to…
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