Want to reach more customers, grow your business, and improve your bottom line? The ATA Compass publishes articles and provides resources to show you how language professionals can help you achieve these goals.
Shohei Ohtani’s Japanese interpreter under the microscope
Interpreting, ethics, and the importance of professionalism in language access By: Ben Karl, James Kirchner, Christina Guerrero-Harmon, and Jamie Hartz Given that language professionals often work behind the scenes, it’s…
Global Expansion Can Be Hindered without Proper Translation Services
According to the U.S. Census Bureau, in the Atlanta metro area, 146 languages are spoken at home. As more businesses expand globally, it is no surprise that the U.S. Bureau…
Legal Risks in Translations: Hanging On Every (Foreign) Word
Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure there are no conflicts with their…
The High Cost of Cheap Translation
Why You Shouldn’t Skimp When Leaping the Language Barrier You pay for the best product development and manufacturing. Your legal and administrative people are top-notch. You choose your advertising and…
5 Tips for Taking Your Business Global
The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if it weren’t for some smart and…
Don’t Get Lost in Translation. Get It Right!
We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google and you’ll find countless examples, such as a no smoking…
Automation Doesn’t Solve Everything
Six Things You Should Know About Machine Translation Taco Bell’s return to Japan in 2015 was widely anticipated, but the company’s launch of its Japanese-language website spawned a media frenzy—but…
Certified Translation vs. Certified Translator
What is a Certified Translation? In the United States a certified translation consists of the following three parts: The source-language (original) text The target-language (translated) text A statement signed by…
Hello, World! Quality Website Translation is Your Entry Pass to a Global Market
What stands between your business and world domination? Language, for one. Whatever your native language is, most of the world doesn’t understand it. So if you want to reach most…
Transcreation: Translating and Recreating
Sometimes translating a text isn’t enough: you need more than just a copy of the original text in another language, you need a text that is specifically aimed at your…
Five ways to increase translation quality while keeping costs under control
Many translation clients wonder how to obtain a high-quality translation within the constraints of a project’s budget. While it’s important to acknowledge that in any industry, quality work is never…
Ten steps to make your technical translation projects a success
This article describes ten effective steps technical writers, publishers, or communications managers can take to ensure that translation projects go smoothly and to everyone’ s satisfaction. Steps to take before…
What do Translation Buyers and Fourth Graders Have in Common?
Most translators and interpreters care deeply about the future of their professions and welcome the opportunity to talk to students of any age about their jobs. This was why I…
What is the Difference Between Translation and Interpreting?
The American Translators Association represents both translators and interpreters; in fact, our tagline is “The voice of interpreters and translators.” Translators and interpreters work with languages, but in very different…
Looking for a Professional to Handle Your Translation or Interpreting Job?
ATA’s Language Services Directory features the profiles of thousands of translators, interpreters, and companies. You can customize your search by language, specialties, location, credentials, and more. First, a few helpful…
How to choose a translation vendor: 9 tips to a successful experience
The thought of purchasing a new product or service can seem overwhelming at times. If one doesn’t know much about languages, there can be a sense of uncertainty at first…
Creative translation solutions: Making the most of your translation budget
A US-based precious metals investment company was considering investing in a mine in West Africa. However, they were concerned that the mine’s environmental standards might not be acceptable to their…
Translation as a Tool for Understanding
Legal firm saves on discovery costs by partnering with translation company We’ve all seen the images on the evening news: federal agents hauling computers and file boxes into the back…
Healthcare Interpreters: Replacing Myth with Fact
If you had a bad experience with an incompetent doctor, would you give up on the entire medical profession? Of course not—but that’s the attitude many doctors have toward healthcare…
Export or Die
“Export or die,” The Economist warned American businesses in an April 2010 special report on rebalancing the US economy. In a recent interview with The ATA Compass, Rosetta Stone CEO…
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