5 lessons from SLAM! on promoting professionalism in the translation industry
How do you differentiate yourself and earn a living as a freelance translator or interpreter? Arm yourself with huge doses of entrepreneurship, pride and courage. Keep on reading to get more tips and be ready to rock!
The Scandinavian Language Associations’ meeting (SLAM!) was held on the 24th of September in Malmö. The theme of the event was promoting professionalism in a changing market.
Some of the speakers were experienced personalities in the translation world such as Chris Durban and Ros Schwartz. I was there to learn, network and enjoy the sense of community that I get among other language professionals. I kept hearing some recurring topics that I am sharing with you here. I hope you find them useful as pieces of advice and enjoy applying them.
- Find your niche.
Everyone talked about specialization. When I first heard this before the event, I did not understand the importance of it. Since the conference, I have attended two conferences and several courses in my specialization. I have literature on the subject at hand and I feel much better prepared to translate within digital marketing. I simply love the field. I now agree that it gives you more in-depth knowledge and skills. You build a clearer profile that makes it easier for clients to decide if you are the right fit for their project.
- No price competition.
As opposed to what some might think, we are not at all competing on price but on quality and the added value we provide. Quoting cheaper prices is not a solution but educating our clients can eliminate some price sensitivity. Concentrate on rendering quality services that offer solutions to your clients’ dilemmas. Find ways to add value and enhance your delivery with extra suggestions and service. It will pay off; your clients will understand the advantages of working with a language consultant that knows what he or she is doing and they will keep coming back.
- Have goals.
Write down your goals on paper for a daily reminder of what you want to achieve. Make them specific, measurable, attainable, relevant and time bound. They will help you keep on track when the spirit fails. Having them clear in your mind will put you closer to achieving them.
- Believe in yourself.
Know what you can do and believe in your value and that of your company. With language skills, specialized knowledge, a focus on value for clients and specific goals, you are all set, right? Well, do not forget to be confident in all those things. As a sole proprietor you need the mindset for success and to concentrate on positive things to remain optimistic and proud of what you do. This will in turn help you present your business in a better way. Train building your confidence, practice your elevator pitch and be your best boss. Strive at all times to deliver quality; the best value you can give, and that will make your customer want to come back.
- Get out of the house.
Challenge the idea that translators are shy creatures hiding behind their screens. Network and meet new clients. You need to be out there so that your prospective clients find you and know you can help them. Attend conferences and trade fairs so that you can stay up to date on topics you specialize in and meet potential clients in need of your services. Become a member of local chambers of commerce where you can expand your network and find recommendations, projects and people to collaborate with in some form. Be a member of an association that supports your work as a translator.
Keep reading, keep listening, keep learning, keep applying, and good luck! Have you got any comments or useful pieces of advice on these subjects? Please share.
Noelia Garasievich is an English/Swedish to Spanish translator and content writer specialized in digital marketing and transcreation. She is a member of the Swedish Association of Professional Translators (SFÖ). She has written pedagogical books in Sweden where she has lived for the past 15 years. She holds a bachelor’s degree in conference interpretation and translation and a European Master in Conference Interpreting. Connect with her on Twitter @NoeliaLG1 or visit her website.