Skip to content
FacebookTwitterLinkedinYoutubeInstagram
  • Join ATA
  • Renew
  • Shop ATAware
  • Contact Us
  • Log In Welcome, My Account
American Translators Association (ATA)
Find a Language Professional
  • Certification
    • Certification
      • Guide to ATA Certification
      • What is a Certified Translation?
      • How the Exam is Graded
      • Review and Appeal Process
      • Looking for more information?
    • Taking the Exam
      • About the Exam
      • How to Prepare
      • Practice Test
      • Exam Schedule
    • Already Certified?
      • Put Your Credentials To Work
      • Continuing Education Requirement
    • Register Buttons
      • Register for Exam
         
      • Order Practice Test
  • Career and Education
    • For Newcomers
      • Student Resources
      • Starting Your Career
      • The Savvy Newcomer Blog
    • For Professionals
      • Growing Your Career
      • Business Strategies
      • Next Level Blog
      • Client Outreach Kit
      • Mentoring
    • Resources
      • For Educators and Trainers
      • Tools and Technology
      • Publications
      • School Outreach
    • Event Buttons
      • Visit ATA66
      • Upcoming Webinars
  • Client Assistance
    • Client Resources
      • Why Should I Hire a Professional?
      • Translator vs. Interpreter
      • Buying Language Services
    • More Client Resources
      • Need a Certified Translation?
      • What is Machine Translation?
      • The ATA Compass Blog
    • Find a Translator Button
      • Find a Language Professional
  • Events
    • Events
      • Annual Conference
      • Free Events for ATA Members
      • Certification Exam Schedule
    • More Events
      • Virtual Workshops and Events
      • Live and On-Demand Webinars
      • Calendar of Events
    • Event Buttons
      • Visit ATA66
      • Upcoming Webinars
         
  • News
    • Industry News
    • Advocacy and Outreach
    • The ATA Chronicle
    • The ATA Podcast
    • ATA Newsbriefs
    • Press Releases
  • Member Center
    • Member Resources
      • Join ATA
      • Renew Your Membership
      • Benefits of Membership
      • Divisions & Special Interest Groups
      • Chapters, Affiliates, Partners, and Other Groups
      • Get Involved
      • Member Discounts
      • Shop ATAware
    • Already a Member?
      • Member Login
      • Connect with Members
      • Credentialed Interpreter Designation
      • Become a Voting Member
      • Submit Member News
      • Submit Your Event
      • Contact Us
    • Member Buttons
  • About Us
    • About ATA
      • Who We Are
      • Honors and Awards Program
      • Advertise with Us
      • Media Kit
    • How ATA Works
      • Board of Directors
      • Committees
      • Policies & Procedures
      • Code of Ethics
      • ATA Team
    • Contact Button
      • Contact ATA
  • Join ATA
  • Renew Your Membership
  • Contact Us
  • Log In
  • Find a Language Professional
March 21, 2016

Hiding in Plain Sight: Analytics Features in LinkedIn and Twitter

Resources
Source: The ATA Chronicle

You’ve probably heard the old adage “Know thy audience.” Both LinkedIn and Twitter now provide a number of easy-to-use but powerful analytics functions that help you better understand your followers so that you can tailor tweets and posts accordingly. Best of all, it won’t cost you a dime to access the analytics functions on LinkedIn and Twitter!

LinkedIn Analytics

Who’s viewed your posts: LinkedIn has made stats on who’s viewed your profile available for a long time. Now LinkedIn has added a similar feature that tells you who’s viewed your posts. In fact, you can access both functions using the same path. On the LinkedIn home page, click “Profile > Who’s viewed your profile > Who’s viewed your posts” and then select the post you want to check. Alternatively, you can go directly to your post and click the “View” stats button just above the title of your post.

The “Who’s viewed your posts” function lets you select individual long-form posts to see how many views each post got over a user-selectable period of time (e.g., last 7, 15, 30 days, last 6 months, last year). You can also compare the total number of views, likes, comments, and shares each post received. The most useful feature of these stats, in my opinion, is the ability to hover over each individual data point to see the number of page views for that data point. (See Figure 1.) You can use this function to see how long a post “stayed fresh,” and you can also determine if and how promoting a LinkedIn post on Twitter (which is something I always do) or another channel affected your readership.

Reader Demographics: LinkedIn also provides detailed demographic information on the readers of your posts, such as top industries, top job titles, top locations, and top traffic sources. Reader demographics information helps you determine if your posts reach the right crowd or whether you need to adjust your content. Reader demographics are available on the same screen as “Who’s viewed your posts.” (See Figure 2.) You get there from the LinkedIn home page by clicking “Profile > Who’s viewed your profile > Who’s viewed your posts” and then selecting the post you wish to learn more about.

Twitter Analytics

Just like LinkedIn, Twitter has provided free analytics information to its users for some time. In fact, the free Twitter Analytics service has been available since the summer of 2014. What’s new is that now some of the analytics functions are accessible not only from the Twitter Analytics Dashboard, but also right from your Twitter profile page.

Tweet activity per tweet: The “traditional” way of accessing information about how your tweets are doing (and of this writing, the only way documented in Twitter Help) is by going to Twitter Analytics.

The Twitter Analytics page is accessible from your Twitter home page by clicking your profile photo in the upper right corner (Profile and settings) and selecting “Analytics” in the dropdown menu.

Twitter also makes a lot of this information available right from any given tweet on your Twitter Profile page. Just click the little stats symbol (View tweet activity) in the toolbar below each tweet and a pop-up window displays detailed information about impressions (i.e., total number of times a tweet was served in timelines and search results) and user engagement (e.g., re-tweets, favorites, link clicks, etc.).

Tweet activity over time: Let’s say you want to know who your top follower was (by number of followers), or which of your tweets was the most popular (by impressions) or resulted in the most mentions in a given month. Twitter provides these stats month-by-month for up to 3,200 tweets or all the way back to October 2013 right on the Analytics Dashboard.

For a graphical representation of your tweets’ performance day-by-day, select the “Tweets” tab from the top menu bar of the Analytics Dashboard, which gives you access to stats for each individual tweet you sent during a user-selectable time period—up to 91 days (28 days is set by default).

Figure 1: Who’s Viewed Your Post Stats

Figure 1: Who’s Viewed Your Post Stats

Figure 2: Reader Demographic Stats

Figure 2: Reader Demographic Stats

Taking Away the Guesswork

Now that detailed analytics information is easily available to users of LinkedIn and Twitter, you no longer have to guess who reads your long-form posts on LinkedIn and how your tweets are doing individually and as a group over time. Unfortunately, users of Google+ and Facebook profiles are not so lucky!


Uwe Muegge is the director of Solutions Architecture Z-Axis Tech Solutions, Inc. He has more than 15 years of experience in translation and localization, having worked in leadership functions on both the vendor and buyer sides of the industry. He has published numerous articles on translation tools and processes and taught computer-assisted translation and terminology management courses at the college level in both the U.S. and Europe. In addition, he has been active in several standardization efforts; most recently as chair of ASTM F43.03 subcommittee on language translation. Contact: uwe.muegge@zaxistech.com.

Share this

Posts navigation

← Five Essential Coping Tactics
Industrial Property; Being a Successful Interpreter →

Latest Posts

  • ATA Statement on Artificial Intelligence May 20, 2025
  • Pennsylvania Recruiting Bilingual Workers with a Pay Incentive Pilot Program May 5, 2025
  • A County in Illinois Rolls Out “I Speak” Cards as Part of April’s “Language Access Month” May 5, 2025
  • Trump Administration Cuts Funding for Ukrainian Literature Translations at Harvard May 5, 2025
  • Washington State Senate Passes Bill Enhancing Court Interpreting Services for Non-English Speakers May 5, 2025

Topics

  • Advocacy & Outreach
  • Annual Conference
  • Book Reviews
  • Business Strategies
  • Certification Exam
  • Certification Program
  • Client Assistance
  • Educators and Trainers
  • Growing Your Career
  • Industry News
  • Interpreting
  • Member Benefits
  • Member News
  • Mentoring
  • Networking
  • Public Outreach
  • Publications
  • Resources
  • School Outreach
  • Specializations
  • Starting Your Career
  • Student Resources
  • Tools and Technology
  • Translation
Language Services Directory
ata_logo_footer

American Translators Association
211 N. Union Street, Suite 100
Alexandria, VA 22314

Phone +1-703-683-6100
Fax +1-703-778-7222

  • Certification
  • Career and Education
  • Client Assistance
  • Events
  • News
  • Member Center
  • About Us
  • Member Login
  • Contact Us
  • Sitemap
  • Privacy Policy
  • Accessibility Statement
  • Submit Feedback

© 2025 - American Translators Association

Find a Language Professional
Scroll To Top
By clicking accept or closing this message and continuing to use this site, you agree to our use of cookies.I AcceptPrivacy Policy