Although International Translation Day (ITD) has been around since 1953, it’s usually a quiet time when translators and interpreters reflect on their careers and congratulate each other on a job well done. But this year was different!
In August, ATA called on members to shake it up and celebrate ITD 2018 on September 28 with a special social media blitz. Throughout the day, ATA’s social media channels (Facebook, Twitter, LinkedIn, Pinterest, and Instagram) featured a set of six infographics designed to answer common questions about translation and interpreting (see below). ATA encouraged everyone to comment, retweet, follow, repin, tag, save, and share the infographics with family, friends, clients, and all those people who keep asking, “Can you really make a living doing that?”
Why an ITD Social Media Blitz?
What better way to create a platform for raising awareness of the translation and interpreting professions than to utilize the power of social media? This volunteer effort was headed by Jamie Hartz and Molly Yurick, who spent countless hours coordinating the details with ATA Public Relations Committee Chair Madalena Sánchez Zampaulo and ATA Headquarters. (You can listen to Episode 25 of The ATA Podcast as Jamie and Molly tell Host Matt Baird how the plans all came together as a full-on social media blitz (www.atanet.org/resources/podcasts.php#episode25).
Let’s Keep the ITD Message Going!
If you missed ATA’s International Translation Day social media blitz, don’t worry! You can still save or share the infographics on the following pages and let everyone know what you do! Just download them from ATA’s website at http://bit.ly/ATA-ITD2018.