We are making progress on improving our financial situation, but we still have far to go. Our overall financial performance in FY2014–151 (fiscal year from July 1, 2014 through June 30, 2015) improved greatly compared to the previous year. We ended the year with net “operating income” (change in net assets from operations) of just over $38k (previous year: net loss of $42.7k). Our investment income of $3.7k increased “net income” (change in net assets) for the year to just over $44.4k (previous year: $132).2
The positive change in net assets for the fiscal year is our third in a row and marks our best year since FY2011-12. Our deficit in net assets has now been reduced from the 2012 “peak” of $219k to $154.1k.
Income and Expenses
Total revenue was $2,992k, primarily from dues of $1,867k (+5.4% over 2014), conference revenue of $842k (+44.1%), and certification revenue of $185k (-2.9%). Revenue for The ATA Chronicle continued its decline, dropping 23% due to a decrease in paid advertising to $58k. The increase in conference revenue from the Chicago venue was about $72k above the budgeted figure of $765k, which was in line with the higher attendance figures.
Conference expenses for Chicago, on the other hand, increased more than expected. They came in $98k over budget (before overhead) at just over $841.6k (before overhead), and at just over $1 million, including overhead allocations (+43%), for a net loss on the conference of $161k. Total costs of the division and membership services programs saw large increases due to greater staff time allocated to these programs, with division costs rising to $122k and membership services increasing to $253k. The Chronicle posted a minor increase in costs of just 4.5% to $506k, while the Certification Program showed a slight decline of 4.6% to $315k. Publication expenses (not Chronicle related) rose 11% to $88k, and professional development expenses increased by 18% to $62k. Total expenses for program services rose by 21% to $2,348k.
Expenses for support services were again mixed, with general and administrative expenses dropping about 28% to $522.8k as a result in a change in overhead allocation. This change in the overhead allocation is partially responsible for some of the increases in program services mentioned above. Officers and directors expenses increased by 25% to $83k due to higher travel costs.
Assets and Liabilities
Our total current assets as of June 30, 2015 were $583k, consisting of cash and cash equivalents of $536k and prepaid expenses of $47k, compared to last year’s total current assets of $437k.
The value of our long-term investment account decreased by 0.4% to $350k, and the value of our property and equipment (net of depreciation) declined to $147k.
Our total assets increased by 12% from $972k to $1,088k.
Liabilities, consisting mostly of deferred dues income of $1,042k, rose by just over 6% to $1,243k. Our net deficit was reduced by about 20% to $176k.
Year-on-year, our net cash provided by operating activities increased by 10%, from $164k to $180k. The net cash used in investing activities decreased by 58%, from $32k to $13k.
Excluding membership dues, ATA has four major sources of revenue (and expenses) or “member programs.” In decreasing order of gross revenue, they are the Annual Conference, the Certification Program, the Chronicle, followed by the Professional Development Program.
Over the past seven years (FY2008–09 through FY2014–15), each of these programs has generated a net cumulative loss. Of the four programs, only the Annual Conference has posted a net profit in any of the past five years (Orlando in FY2008-09, New York in 2009-10, and Boston in 2011-12, and excluding the FIT Congress as an “extraordinary item”). The other three programs have resulted in a net expense each and every year.
The Chronicle has just recently undergone a major overhaul, so significant cost savings are expected for the current fiscal year. The Certification Committee is evaluating new test delivery methods. Hopefully, any new method selected will not only improve the experience for the candidate, but also increase demand and reduce delivery and grading costs, thus resulting in higher revenues and reduced expenses. The professional development program is also being revamped with the goal of increasing demand and thus revenue. The Annual Conference remains the last major program to be reviewed critically from a financial standpoint. It is not necessary, or even desirable for all of these programs to become profit centers, but the overall revenue and cost structure must be improved to reduce the reliance on dues revenues for subsidizing these programs.
Programs and Other Expenses Subsidized by Dues
As mentioned earlier, with the sole exception of the Annual Conference, every program and expense item has operated at a net loss. That means that each of those expense items, from member benefit program services such as professional development to general supporting services such as “governance” (e.g., board meetings and directors expenses), are paid for using dues revenues. This is also the case for the Annual Conference when it fails to generate a net gain.
The two pie charts below show the proportion of dues revenues used to cover program and support services expenses for the past two fiscal years. The data table at the bottom shows the three-year trend of those subsidies.
Of note is the rather consistent proportions for these programs, with the exception of general and administrative expenses. However, that change is due to the revision of the formula for allocating these overhead expenses to the various program services. Only the Annual Conference (excluding all profitable years) and professional development show any significant variations when compared against a seven-year average. For every $1 in dues received, the Annual Conference took 4 cents in 2013, 6.5 cents in 2014, and almost 3 cents in 2015, compared to an average of 5.8 cents since 2009. In the same manner, professional development took 0.8 cents of each $1 in dues in 2013, 1 cent in 2014, and 2.5 cents in 2015, compared to an average of 2 cents since 2009.
Also of interest, but not surprising, are the three areas that account for the majority of the “subsidies”:
1. General and administrative expenses (consuming 28% of available dues in 2015, 39% on average).
2. Chronicle (24% in 2015, 25% on average).
3. Membership services (consuming 14% of dues revenues in 2015 and 13.5% on average).
It’s not surprising that general and administrative and membership services consume a significant portion of dues revenues, as these areas have no revenues of their own. The issue of Chronicle costs has been addressed previously.
As I stated at the Annual General Meeting in Miami, the Association is on the right track, but we have a long way to go before we pull into the station. We have made good progress. Strict and active governance by the Board of Directors, the pertinent committees and working groups, and ATA Headquarters staff should enable ATA to continue to improve its program offerings, and consequently, its finances.
Update: ATA56 a Major Financial Success
After this report was written, the preliminary financial results for the 2015 ATA Annual Conference in Miami were tallied. Thanks to aggressive negotiations with service providers to reduce costs and a conservative approach to costing and pricing the conference, it appears that ATA56 will be the most successful conference in financial terms in many years. The conference program is currently showing a net profit of about $300,000, which not only takes away any subsidy for the fiscal year, but will probably ensure that our equity deficit will be finally erased this fiscal year and that ATA will be back in positive equity territory. Please note that this figure is preliminary. While it is likely to change, it is a near certainty that ATA56 will remain a major financial success. Kudos to the conference organizers, ATA President David Rumsey, our Experient representatives, Headquarters staff, and everyone who helped with this achievement.
- Financial figures cited are from the final audited consolidated financial statements, which includes revenues from the American Foundation for Translation and Interpretation (AFTI). In addition to the inclusion of AFTI revenues from contributions of $3,100 and general and administrative expenses of $4579.16 for FY2014–15, this report also reflects adjustments made to the preliminary financial statements (included in the Treasurer’s Report dated October 21, 2015 at the November 2015 Board meeting). Please also note that all figures have been rounded off, which may result in rounding errors in total figures.
- Interest and dividend income has been reclassified from operating revenue to nonoperating activities.