ATA Compass

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market…

Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition…

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re…

Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees.…

The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here?…

In our world of information overload, less is often more. This old adage still applies in the world of communications—think website or marketing copy…

You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your…

Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…

Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster…