Not Connecting with Consumers? Maybe You’re Not Speaking Their Language
You may think your company’s products and services speak for themselves, but building a brand beyond borders takes more. If you don’t speak your…
Read MoreGoing International from the Inside Out: Making the Most of Multilingual and Multicultural Staff
Last year, a mid-sized manufacturer took their brand international with a multilingual campaign that opened the company to orders from rapidly growing markets in…
Read MoreArriving at the Right Type of Language Professional
Business people don’t have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster…
Read MoreThe Importance of Hiring Qualified Technical Translators
Occasionally, an enterprise client comes to our firm for post-translation help. The scenario usually looks like this: they needed a technical text translated, they…
Read MoreTo Translate or Not to Translate? 5 Tips for Knowing When You Need Professional Translation
“A little knowledge goes a long way.” That’s what Michael, the owner of a fast-growing company, said to his business partner when discussing the…
Read MoreGlobal Expansion Can Be Hindered without Proper Translation Services
According to the U.S. Census Bureau, in the Atlanta metro area, 146 languages are spoken at home. As more businesses expand globally, it is…
Read MoreLegal Risks in Translations: Hanging On Every (Foreign) Word
Janel and her business partner Kevin go all in on their wearable-tech startup. They even get foreign patents translated into English to make sure…
Read MoreThe High Cost of Cheap Translation
Why You Shouldn’t Skimp When Leaping the Language Barrier You pay for the best product development and manufacturing. Your legal and administrative people are…
Read More5 Tips for Taking Your Business Global
The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if…
Read MoreDon’t Get Lost in Translation. Get It Right!
We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google and you’ll find countless…
Read MoreAutomation Doesn’t Solve Everything
Six Things You Should Know About Machine Translation Taco Bell’s return to Japan in 2015 was widely anticipated, but the company’s launch of its…
Read MoreCertified Translation vs. Certified Translator
What is a Certified Translation? In the United States a certified translation consists of the following three parts: The source-language (original) text The target-language…
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